Assuming Wii becomes a sustainable hit with non- and casual-gamers, Sony (and Microsoft for that matter) could have a problem on their hands, or so says Jack Uldrich from investor site Motley Fool. Uldrich believes that early Wii success may indicate that Nintendo has in-fact created "a classic example of disruptive technology" opening a "nonconsumption" market in the process for first-time gamers that Sony and Microsoft neglected with the release of the PS3 and Xbox 360. From the article: "Unfortunately, because most of its time and energy for the past year has been focused on providing more horsepower and fancier graphics for its existing customers -- the hardcore gamers who demanded the upgrades found in the PS3 -- Sony has not busied themselves in developing products that appeal to non-gamers. As a result, it appears that they are now behind the curve in the development of simpler-to-use and less expensive technologies like the Wii."
Uldrich counsels Sony to create "a new and separate division" with haste to capture a piece of the non-gamer pie Nintendo may have baked. He continues: "As Wii continues to be upgraded and improved over time with better graphics and new capabilities, it could also begin to woo hardcore gamers. That won't be just a dilemma -- it could be a very big problem for Sony, which is still losing money on the sale of every PS3."
