Sega will be running a pricey viral ad campaign through Microsoft's Windows Live Messenger to promote its upcoming games: Sonic Rivals
on the PSP and Sonic the Hedgehog
on Xbox 360. One may notice that the PLAYSTATION 3 version of Sonic the Hedgehog
is not mentioned. Just like Sonic and Silver pictured above, Sony and Microsoft are fierce rivals, and it appears that Microsoft wants no part in promoting Sony's next-gen platform. Of course, without a handheld gaming device from the Xbox folks (for now), it seems Redmond's empire is willing to litter your IM-ing experience with ads for the PSP Sonic
Expect a full review of Sonic Rivals
and a giveaway soon.
[Via Brand Republic