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Ubisoft in red, but going in right direction

Ubisoft, maker of the Tom Clancy line of games, didn't meet their primary business objective; they failed to make a profit in the first six months of this year. However, Ubisoft is moving in the right direction.

Ubisoft ate a €35.5 million loss (that fruit doesn't taste any good, we'll tell you) in the first half of the fiscal year on sales of €172.1 million. The bright side is the loss is far less than the €43.7 million last year and the sales are up 13%. Ubisoft also more than doubled their expected Xbox Live sales to €3 million -- up from an expected €1.3 million -- thanks to brisk sales of the Advanced Warfighter map pack. To further help Ubisoft's outlooks, major hitters like Advanced Warfighter 2, Assassin's Creed and Brothers in Arms: Hell's Highway are launching during the current fiscal year.

It is good to see Ubi's fortunes beginning to turn around; they make a number of quality games that we would not want to lose. Hopefully Ubisoft can turn their fortunes around and make their stock more valuable; EA owns 20% of Ubisoft and if they continue to slide, EA could buy them outright. We're not sure about you guys, but we'd rather not see EA Presents Assassin's Creed on our box.

Tags: Advanced Warfighter 2, AdvancedWarfighter2, Assassin's Creed, Assassin'sCreed, Brothers in Arms Hell's Highway, BrothersInArmsHell'sHighway, Hell's Highway, Hell'sHighway, Ubisoft

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