Attention would-be game marketers: According to the "Customer Focus Tech Savvy" survey, Gen-Y females are suckers for the ol' special offer -- who isn't? Thirty-two percent of participating females, born between 1977 and 1994*, agreed that "special offers like free items or discounts" are the most important factor in deciding where to purchase video games. Not surprisingly, "parents" and "adults" (the other vague statistical categories polled) agreed.
Retailer owners may also take solace in the discovery that almost no one surveyed thought herself attracted to helpful staff or demo kiosks. Just stick with the swag and pimply-faced dimwits.
*Range used by survey; official Generation Y range varies: "there is no precise consensus as to which birth years constitute Generation Y. For instance, while the periodical American Demographics
typically uses 1976 to demarcate the start of Generation Y, the demographers Howe and Strauss have consistently used 'the High School class of 2000,' or those born in 1982 as their demarcation" [Wikipedia