"From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP."
These were the last words
of Sony's viral-blog-gone-bad
. The site
is now suspiciously empty, showing how empty that apology/promise really
was. Advertising Age
did an interesting write-up on the whole ordeal, making note that the FTC is now taking steps to ensure that companies disclose the true nature of any viral communications they produce. The article has four things to learn from Sony's mistakes, and I found the following to be most important: "The consumer is smarter than you think, alternative marketing tactics must be genuine, authentic and in today's world, transparent." As Penny Arcade
smartly noted, "The reality is that no agency can create
viral marketing, this is the sole domain of the consumer."
Sony has to stop thinking we're idiots, and start treating us as educated consumers that know what we want. The homebrew community is a testament to that statement. Sony: listen to the gamers, read some PSP Fanboy
, and figure out what we want.