As marketing mash-ups go, the Burger King videogames is one of the strangest in recent memory (or is it
?). Strange or not, you can't argue with success. Get this: all the Burger King games combined -- Sneak King, Big Bumpin', and Pocketbike Racer
-- have sold ... wait for it ... over 2 million copies. That's right, in a matter of weeks, these games officially rival
the sales of Gears of War.
Now, we're not attesting to the quality of these games. After all, they're cheap and they're sold with food, something that Gears of War
cannot claim. Still, the sales numbers are damned impressive. Who would have thought that junk food and videogames would go together so well? Maybe Burger King is in the wrong business.
That's weird ... we're really hungry all of a sudden.