Burger King games as big as Gears of War

by Richard Mitchell on Dec 21st 2006 10:30AM

As marketing mash-ups go, the Burger King videogames is one of the strangest in recent memory (or is it?). Strange or not, you can't argue with success. Get this: all the Burger King games combined -- Sneak King, Big Bumpin', and Pocketbike Racer -- have sold ... wait for it ... over 2 million copies. That's right, in a matter of weeks, these games officially rival the sales of Gears of War. Now, we're not attesting to the quality of these games. After all, they're cheap and they're sold with food, something that Gears of War cannot claim. Still, the sales numbers are damned impressive. Who would have thought that junk food and videogames would go together so well? Maybe Burger King is in the wrong business.

That's weird ... we're really hungry all of a sudden.

[Via Joystiq]

Source

Tags: bk, burger king, BurgerKing

Reader Comments (15)

Pocket Bike Racer is great on Live sucks for single player. It's simple and fun. Big Bumpin' is a waste of time. Sneak King is as oddly addictive as the Whooper.

If 2 million copies have been sold, it must be 1 million of Sneak King, 999,999 of Pocketbike Racer, and 1 of Big Bumpin.

I think I'm the only one trying to play Big Bumpin' on Live.

I bought all three, and Big Bumpin' is the best, IMO.

They've heavily advertised Sneak King and Pocketbike Racer, but I haven't seen one ad for Big Bumpin', so that would make sense.

So, if no one's playing Big Bumpin' on Xbox Live, should we have an Xbox 360 Fanboy Big Bumpin' tournament?

Pretty good numbers for a cheap game but a far cry from Gears. It's not really fair comparing one game to three in terms of number of sales, you should also be considering the cost of the game.

The BK games are cheap enough that most people probably went in and bought all three at one shot (like myself). So, you're really looking at 666,666 of each sold.

2m Gears of War @ $60 a pop = $120m
2m BK Games @ $4 = $8m

There's a small difference there.

Haha, Modeps, nobody is seriously comparing the 2. I hope other chains catch on to this and produce their own $5 games.

I'd like to see a Mc Donald's fighting game, so I can finally beat the shit out of that pedophile Ronald Mc Donald!!!

LOL....Merry Christmas people!!!

Release them in the UK!!
UK!
UK!
UK!

I don't like Burger King, I don't eat at Burger King ... but damn, it's good marketing. I would have liked some video game with my kids meal rather than a plastic toy back in the day.

I think Big Bumpin is actually really fun. All the BK games are surprisingly high quality. Unfortunately, I DID have to eat at Burger King to get them, and it was, not suprisingly, not high quality.

Over the last two weeks, I've played 10x more Big Bumpin than Gears of War. So yes, clearly, Big Bumpin is the superior game.

(joking?)

Big Bumpin and Pocket Bike both rock (and I played a bit of Bumpin on XBL). I'm not a huge fan of Sneak King though, gets a bit boring after a short amount of time.