What burger-backed trio of minigames reached the 2-million-in-sales mark faster than Gears of War
? That's right ... Burger King's Value Meal threesome
! Well, technically, 2 million is the number of combined sales (of the three games: Pocketbike Racer
, Big Bumpin'
, and Sneak King
); and each is only $3.99 with the purchase of an E. coli-free meal.
Still, 2 million of these games consumed in just four weeks must represent a milestone in the evolution of fast food chain promotions. Look to Taco Bell to start thinking inside your 'Box
to claw its way out of the doghouse.