An important aspect game publishers need to consider is their market. How many people are out there that buy games and of them, what are their buying habits? Jupiter Research, a market research company, has some answers.
Ultra gamers, as Jupiter calls them, make up 22% of the game buying population. The ultra gamers are gamers that spend more than 5 hours per week playing games and more than $50 in the last six months buying them. This means the other 78% is the casual market.
The ultra gamer tag (that would be most of the folks reading this) is certainly odd. We find $50 in six months to be a strangely low number, given the number of games many of us play in the course of a year; even the more economical GameFly subscription would run $132 in that period. Maybe the hardcore segment is a small portion of the ultra gamer segment.
