Ultra gamers make up 22% of the market

An important aspect game publishers need to consider is their market. How many people are out there that buy games and of them, what are their buying habits? Jupiter Research, a market research company, has some answers.

Ultra gamers, as Jupiter calls them, make up 22% of the game buying population. The ultra gamers are gamers that spend more than 5 hours per week playing games and more than $50 in the last six months buying them. This means the other 78% is the casual market.

The ultra gamer tag (that would be most of the folks reading this) is certainly odd. We find $50 in six months to be a strangely low number, given the number of games many of us play in the course of a year; even the more economical GameFly subscription would run $132 in that period. Maybe the hardcore segment is a small portion of the ultra gamer segment.

Tags: gamer breakdown, gamer type breakdown, gamer types, GamerBreakdown, GamerTypeBreakdown, GamerTypes, hardcore, hardcore gamer, HardcoreGamer, how many hardcore gamers, HowManyHardcoreGamers, number of hardcore gamers, NumberOfHardcoreGamers, ultra gamer, UltraGamer

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

Arkedo Series 003: Pixel!

Arkedo Series 003: Pixel!

Quake Live (Christmas 2009)

Quake Live (Christmas 2009)

Final Fantasy XIV (12.24.09)

Final Fantasy XIV (12.24.09)

Stop Stress: A Day of Fury (WiiWare)

Stop Stress: A Day of Fury (WiiWare)

A Christmas Santa (iPhone)

A Christmas Santa (iPhone)

Xbox Live Music Games stores

Xbox Live Music Games stores

Trauma Team (12/22)

Trauma Team (12/22)

Dark Void Zero (DSiWare)

Dark Void Zero (DSiWare)

The Magic Obelisk (WiiWare)

The Magic Obelisk (WiiWare)

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 121, for Friday, Dec., 18.



Archive | RSS | iTunes