After years of letting disreputable third-party vendors take care of their South Korean business, Nintendo led us to believe in July that they would hold the reins by opening up its own branch in the company. So far, we've been misled.According to Nintendo President Satoru Iwata, Nintendo will take control of the South Korean operations and release the DS Lite on January 18, followed by the Wii in late 2007.
Noting that selling their products to a predominantly MMO market will be like "selling women's cosmetics to men," Iwata repeated the company's modus operandi in that they will focus on creating a "new entertainment culture" that they undoubtedly hope will appeal to gamers and non-gamers alike. We've heard all this before, so don't hold your breath until Nintendo makes good on its so far empty promises to the region.
The official Nintendo of Korea website is live and features local celebrity Jang Dong-gun playing his DS.
