The primary reason a major movie production house makes a movie is to make a profit. Sure, some of those indie guys do it for the art, but they're not normally rolling in the big bucks. Now, Hollywood has a new way to boost an otherwise losing film into a winner.
Xbox Live's downloadable HD service is doing a stand-up job in delivering the goods. Movies like Poseidon, which failed to make back the $160 million budget in the US (apparently Hollywood doesn't count international ticket sales), are getting some great support from Live. The reasoning behind the support is the HD version.
Where other services like Amazon's Unbox not faring too well, Microsoft hit pay dirt with their HD downloads. When movies start pulling in profits on Xbox Live, Hollywood is certainly going to put more up on the service and possibly as soon as the regular versions hit the store shelves. With the confusion most consumers are having in the HD-DVD vs Blu-ray war, it would appear Xbox Live is going to be the big winner in the HD content war.