2010: 75 million consoles worldwide. Is it possible for the PS3 to garner such numbers, as given in a report titled "The Transforming Global Video Games Market: The Emergence of Next Generation Gaming" by a research firm based in Dublin? It almost seems that this research company took the install base of the PS2, which is approximately 105 million units, and slashed it by 25%. A little higher, but whatever. It makes you think, though. We're pretty sure Sony isn't going to cut the price of their new console this year -- maybe the 2007 holiday season. Even so, that's a lot of units to move in three years, especially with the late release in PAL regions as well as the install base being procured by the 360. Call it, fellas. Is this study bunk or is relying on the install base of the prior console a decent basis for constructive market research?
