Acclaim & IGA link up for six-game ad deal
Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free.Under the terms, ads are set to appear in 2Moons, 9Dragons, DANCE, BOTS, and two additional titles yet to be announced.
See also: In-game ads put devs in control
Reader Comments (Page 1 of 1)
Flute Suit @ Jan 4th 2007 1:38PM
Acclaim is still around?
Fhaze @ Jan 4th 2007 1:45PM
In other news, Acclaim apparently makes MMOs.
benjamin @ Jan 4th 2007 1:51PM
Oh, I thought this was about the other IGA at first. You know, the one that doesn't blow (and also looks like a samurai).
Zequel @ Jan 4th 2007 1:52PM
...that no one will play, partly 'cause they'll suck, partly because of the invasive ads.
swoosh bnd @ Jan 4th 2007 2:16PM
Keep in mind guys that this is the new Acclaim that is working on some MMO games. They are cleared of all their old titles that they used to have and have started afresh.