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Reader Comments (17)

Posted: Jan 4th 2007 10:15AM aforty said

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Not sure if this is what you meant, but Axe and Lynx are one and the same thing. Axe is sold under the brand Lynx in the UK. And finally Axe is not American, it is made by a Dutch company and only recently made it debut in America.
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Posted: Jan 4th 2007 10:14AM IslandLife said

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Way to get to the heart of these hardhitting headline stories.
AKA Really slow news day, huh.
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Posted: Jan 4th 2007 2:21PM (Unverified) said

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Advertising techniques need to include all this as part of their activiities in the competitive world of Games.
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Posted: Jan 4th 2007 10:54AM 007craft said

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joystiq editors think everything revolves around america so it doesent matter much for the truth. I wonder how many american visitors this site has vs non-american?
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Posted: Jan 4th 2007 10:55AM Firegrl said

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Wow, advertisers really simplify the male mind, don't they?
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Posted: Jan 4th 2007 10:57AM Andrew Yoon said

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To 007craft: 77% of the site's visitors are from the US of A.
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Posted: Jan 4th 2007 10:59AM (Unverified) said

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I work for the British ad agency that made this site- it was a whole lot of fun to make (Though I didn’t work on it personally) and I believe the first site to have you interact like this.Keep playing for a while because there is lots of stuff to discover when "blowing". Hope you all enjoy!
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Posted: Jan 4th 2007 11:18AM (Unverified) said

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Not sure if this has been posted before, but here's another hot Lynx advertising. Tickle the girl.

http://www.axefeather.com/
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Posted: Jan 4th 2007 11:20AM (Unverified) said

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I don't think anyone in Britain would have trouble with the identification of the Lynx brand. And since it's not really targeted anywhere else, I don't reckon they need to put in a link explaining it. It's been around for ages.

Axe, eh? Do they also call it the "Axe Effect"? Cos that makes me think of a dismembered corpse...
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Posted: Jan 4th 2007 11:27AM vidguy said

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Yes, actually, it is called the Axe Effect. They have TV ads where an innoncent looking guy will be in an area with women and after he sprays it on he's trampled by the ladies. There's always a WARNING screen that says something like "Axe may cause excessive love making" or something humorous everytime.

Unless I'm thinking of another brand... a commercial's concept and brand are not always tied together in my mind.
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Posted: Jan 4th 2007 11:35AM (Unverified) said

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I was bemused by the adverts for Axe in Rainbow Six: Vegas. Now the shoe is on the other foot! Or something.
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Posted: Jan 4th 2007 12:15PM (Unverified) said

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Because nothing says "I am a desperate loser" quite so much as blowing into a microphone in a flash game to get a PG-13 image. For god's sakes, man, you're on the Internet. If you can't do better than this for pr0n, you're not really trying.

I eagerly await the Nintendo DS version. :P
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Posted: Jan 5th 2007 1:35PM (Unverified) said

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Men are wearing body spray now? Is there anything advertisers can't get people to do?
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Posted: Jan 4th 2007 2:15PM (Unverified) said

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WizarDru- I bet you blew into the mic, but couldn't do it and got frustrated, so you took your anger out on this post.

Smart people use fans. :)

And I'm sure no one here is "a desperate loser," they just wanted to see what it was, which is the point of a blog anyways! A bunch of random crap compiled together onto one page. And come on, you gotta admit that the spider was unexpected (and oddly arousing...... j/k :P ).
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Posted: Jan 4th 2007 3:50PM Keithustus said

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Epic, please make a advertisement like this featuring Gears' Anya. - The internet.
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Posted: Jan 5th 2007 12:20AM (Unverified) said

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Lynx is also widely known in Australia.

007craft; I get the same feeling now a again...if they say "our friends over the pond" one more time I'm gonna snap. :P

Are any of the editors here NOT from Northern America?
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Posted: Jan 5th 2007 11:10AM (Unverified) said

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Dunno who she is, but she's FAFH!
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