Blow off clothes in body spray advergame

by Kyle Orland { Jan 4th 2007 at 10:00AM }

Most online advertising games are pretty dull -- extremly basic sports and racing games are par for the course. But there's something a little more titillating in the latest online advergame from Dare Digital.

Lynx Blow doesn't have much of a setup, just a full screen video of a scantily clad woman in a barren winter landscape and an entreaty to blow into a microphone or headset "to make me hot." Indeed, constant blowing thaws out the woman and eventually blows her top off, at which point she runs off and you can start all over again. Don't want to bother with blowing for your PG-13 fun? Check out this flickr set of the photo shoot or this video of clips from the game.

While the game certainly captured our attention, we can't really vouch for its effectiveness as advertising. We had to search the interwebs for ten full minutes just to figure out what the heck this Lynx product was. No, it's not a portable game system or a text-based web browser -- apparently it the British version of America's Axe body spray. I suppose most of the game's target audience would already know this, but would it have killed them to at least squeeze a link to the product page in with the scantily clad goodness?

[Via Coolzor]

Tags: advergame, advertiser, advertising, axe, lynx, spray, tag

Reader Comments (Page 1 of 1)

BklynKid @ Jan 4th 2007 10:15AM

Not sure if this is what you meant, but Axe and Lynx are one and the same thing. Axe is sold under the brand Lynx in the UK. And finally Axe is not American, it is made by a Dutch company and only recently made it debut in America.

IslandLife @ Jan 4th 2007 10:14AM

Way to get to the heart of these hardhitting headline stories.
AKA Really slow news day, huh.

Dedicated Server Hosting @ Jan 4th 2007 2:21PM

Advertising techniques need to include all this as part of their activiities in the competitive world of Games.

007craft @ Jan 4th 2007 10:54AM

joystiq editors think everything revolves around america so it doesent matter much for the truth. I wonder how many american visitors this site has vs non-american?

Firegirl @ Jan 4th 2007 10:55AM

Wow, advertisers really simplify the male mind, don't they?

Andrew Yoon @ Jan 4th 2007 10:57AM

To 007craft: 77% of the site's visitors are from the US of A.

iamadamsullivan @ Jan 4th 2007 10:59AM

I work for the British ad agency that made this site- it was a whole lot of fun to make (Though I didn’t work on it personally) and I believe the first site to have you interact like this.Keep playing for a while because there is lots of stuff to discover when "blowing". Hope you all enjoy!

Hans @ Jan 4th 2007 11:18AM

Not sure if this has been posted before, but here's another hot Lynx advertising. Tickle the girl.

http://www.axefeather.com/

Michael May @ Jan 4th 2007 11:20AM

I don't think anyone in Britain would have trouble with the identification of the Lynx brand. And since it's not really targeted anywhere else, I don't reckon they need to put in a link explaining it. It's been around for ages.

Axe, eh? Do they also call it the "Axe Effect"? Cos that makes me think of a dismembered corpse...

vidGuy @ Jan 4th 2007 11:27AM

Yes, actually, it is called the Axe Effect. They have TV ads where an innoncent looking guy will be in an area with women and after he sprays it on he's trampled by the ladies. There's always a WARNING screen that says something like "Axe may cause excessive love making" or something humorous everytime.

Unless I'm thinking of another brand... a commercial's concept and brand are not always tied together in my mind.

Sum0 @ Jan 4th 2007 11:35AM

I was bemused by the adverts for Axe in Rainbow Six: Vegas. Now the shoe is on the other foot! Or something.

WizarDru @ Jan 4th 2007 12:15PM

Because nothing says "I am a desperate loser" quite so much as blowing into a microphone in a flash game to get a PG-13 image. For god's sakes, man, you're on the Internet. If you can't do better than this for pr0n, you're not really trying.

I eagerly await the Nintendo DS version. :P

GlitchCog @ Jan 5th 2007 1:35PM

Men are wearing body spray now? Is there anything advertisers can't get people to do?

Huzzah!! @ Jan 4th 2007 2:15PM

WizarDru- I bet you blew into the mic, but couldn't do it and got frustrated, so you took your anger out on this post.

Smart people use fans. :)

And I'm sure no one here is "a desperate loser," they just wanted to see what it was, which is the point of a blog anyways! A bunch of random crap compiled together onto one page. And come on, you gotta admit that the spider was unexpected (and oddly arousing...... j/k :P ).