Speaking with Ars Technica, Microsoft Director of Platform Strategy Scott Henson explained that the Xbox 360 HD-DVD drive would likely never be internalized into a future version of the console because "[we] don't want to charge customers $200 extra for something that may be the next Betamax." While Henson's frank remark is definitely a PR no-no (though it could easily be interpreted as a shot at Sony), it simply echoes the current state of uncertainty: No one knows which format, HD-DVD or Blu-ray, will prevail. Microsoft has clearly aligned itself and the Xbox 360 with HD-DVD, but it's left open the possibility of a Blu-ray switcheroo -- Peter Moore openly acknowledged as much during CES last year.Early HD-DVD add-on adopters might eventually get burned (if the format fails), but this certainly won't affect all, if even a majority, of Xbox 360 owners. On the flip side, if Blu-ray flops, 100% of PlayStation 3 owners will feel the burn. Sony is still the bigger risk taker.













(Page 1) Reader Comments
The 360 gives consumers the choice on wheter or not they want to take the plunge into HD-DVD.
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Can't disagree with them though. Hard to hitch your wagon on any one format right now.
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Its all going to be ok...
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...see there you go.
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Wow; openly admitting HD-DVD is a flop! That was no jab at sony! OMG this is too funny.
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Blu-Ray has the content. Blu-Ray has the manufacturing support. Blu-Ray has the technical superiority.
Dual-format players will only delay either format becomign cheaper fast enough to go mainstream, nor will it sell enough since a dual format player will cost MORE than either a single format Blu-Ray or HD-DVD player.
GG n00bs.
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Er, well, no, because the PS3's Blu-Ray drive is not just for playing movies, as the Xbox 360's HD-DVD drive is.
If Blu-Ray as a movie format fails, the PS3 will continue to play all of the Blu-Ray PS3 games it always did just fine, and developers will continue taking advantage of that extra storage capacity.
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I'd have liked my 360 come with an HD-DVD drive built-in, and I like the blue-ray in my PS3 - I like movies. I want more of them in HD.
The external drive option is only good on paper in my eyes - yes the 'choice' is there, but it lacks any design grace, gives the system two mutually exlusive drives with two purposes ("make sure you put that game in the correct drive, no not that one, the other one" situations), adds another power cord, and takes up more space.
Put it inside the box, Microsoft!
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In reality if you read the comment in context they are clearly poking at the fact that you are stuck with the Blu-Ray player in the PS3. They chose to go with an external add-on to avoid sticking customers with an uncertainty. Now how that gets translated into what the title implies is beyond me, other than to bait fanboys and snag a few more posts. Either way, before you comment read the article.
MS is in no way backing off of HDDVD.
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This is gonna sound so self-important but usually when I buy into a technology I've never bought the "wrong one" (read: never bought into a technology that didn't prevail). So according to my previous luck, I'll predict that HD-DVD will win.
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Although others have already said it, it was a jab in two separate ways.
First, stating that Sony's plan to force impliment the BD drive at a higher price point was flawed as neither side has a winner (and to Dukhat, it'd be nice if you realized that if anyone was currently winning, it's HD-DVD based on market share and released media, but I really don't care, I plan to have both), and they may be investing in something that completely flops.
This is on top of the fact that Sony is known for losing out on new formats when they try their own hand. Case in point, is _Betamax_ used in the example, and UMD as well as their penchant to push proprietary formats that do _somewhat_ succeed (if only because there are so many Sony-philes in the world, and you can't use their products without it), like memory stick.
++ to the misleading title as well. But we are on Joystiq.
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Good points, but I wonder, if Blu Ray does flop who will continue to manufacture Blu Ray discs? Sony? If Sony is the only supplier of disks then how does the marketplace help to determine the price of pressing/burning those discs for game publishers? If there is a monopoly on BR manufacturing there is no competitive market. Couldn't that have a negative impact on game production costs?
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Oh, by the way, I do believe it was a stab at Sony adding the blu-ray, but with the misconception of it being for movies only. Sony could easily stab back... once they figure out how to use 50gb... which seems to be way more then they need (see post on R:FoM 8.5gb). I guess they could make a true 40+ hour game like the old days if they wanted to, but we'll see.
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Thats actually funny because I decided to go the blu-ray route and usually the tech I buy doesnt fail either so I guess its not going to flop because I bought it.
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If you take history into account, VHS won the battle with beta-max because of how cheap it was to produce tapes, and I think the same will happen with the DVD format wars.
Also, I think Sony sticking with MPEG2 as their video codec is puzzling, considering VC1 is much more efficient and identical or even superior in quality. Oh well, we'll see how it goes.
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Also BR is a possible selling point for the PS3 should it possibly fail than they could lose potential casual customers?
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Your way off, first that whole porn thing doesnt stand up because the internet is around now and the pron industry uses that as their main way.
2nd mpeg-2 coding was only used for the early blu-ray movies but they are using the vc-1 codec, I recently purchased swordfish for my ps3 on blu-ray and its in vc-1.
so sorry but no cigar
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I don't see how. If you used the easily available $40 coupon for the HD-DVD add-on, you got a new release, big name movie, a remoted, and an HD-DVD player for a mere $160 bucks. HD-DVD could be completely dead by 2008 and I still wouldn't feel ripped off. It's not like if the format dies I auddenly cannot play all the HD-DVDs I've amassed until that point.
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So you mean that not having to change CD's for a large game is worth 200$? Dumbass. Storage is the only feature Blu-Ray has over DVD on the gaming level, and multiple disks have never been a problem before...
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And I agree.
That aside, it's hard to imagine that they were doing anything EXCEPT dissing Sony.
Maybe my additions will make the quote a bit clearer for you? "[We] don't want to charge customers $200 extra for something that may be the next [*Sony*] Betamax. [Sony is charging you $200 extra for their console! LOLz!]."
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"and developers will continue taking advantage of that extra storage capacity"
Er, they have to start first.
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maybe your glasses didn't pick up this part of the article:
' On the flip side, if Blu-ray flops, 100% of PlayStation 3 owners will feel the burn. Sony is still the bigger risk taker. " This is yet another deliberate attempt to discredit the PS3. That's it! it has almost nothing to do with the format wars.
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Joystiq knows what he meant, and they twisted it around to make people look. Hopefully people actually read the article and realize that Joystiq misled them.
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Also, it remains to be seen how that extra ~40 GB will be used, but I suspect it will be used primarily by game developers who don't feel like compressing their stuff or for useless extra features that are tacked on to make the PS3 version of a multi-platform title "unique."
Of course, the point Microsoft was trying to make was that their HD-DVD drive is optional, so people don't have to take the risk of spending the $200.
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By the time it would be truly practical to put an HDDVD right in the 360 (2009, when America and others are forced to go HD), well, by then, Xbox 1080 will be out (or Xbox Vista, the name depends on how well they do this gen)considering Xbox had a 4 year dominant span (2001-2005), it seems reasonable that MS would adapt a 4 year span, opposed to Nintendo's 5 year average
And i believe it was not a jab at Sony, except insomuch as to mock the horrendous failure that was Blu-ray (at its height, it still only had about 25% of the market, so it was never really in the running), and to state that for the time being, we will force gamers to adapt no format but the standard (DVD)
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The new Blu-ray movie, "Descent", won't play on some Blu-ray players, including Sony's own BDSP1, due to Java incompatibilities.
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"What people don't seem to get is that this is not a format war between HD-DVD and Blu-Ray. It's a format war between HD formats and DVD. While a true videophile may see the difference between HD-DVD and Blu-Ray there really isn't much there for the common consumer. The difference between VHS and DVD was much more clear cut. While one may not care too much about picture quality a lot has to be said for not needing to rewind the film once you were done watching it, the ability to pause on a single frame rather than the delay from a VHS slow-to-a-stop pause, the ability to select a single chapter or scene rather than going through the process of fast-forwarding or rewinding a tape to get to the part you fell asleep at and of course the bonus features and deleted scenes. These are the more tangible benefits of the DVD that many people aren't taking into consideration.
With HD-DVD you really aren't getting much more. Greater capacity? While this is convenient, it's really not a selling point to the average DVD owner who really wasn't complaining about the fact that a disc-swap took place in the Lord of the Rings films or Pearl Harbor. Yes it's not entirely convenient, but it's an inconvenience that people were willing to accept. This is why I'm not at all upset that an HD-DVD drive on the 360 is an add-on instead of an integral part."
Add in the fact that only 11% of homes have HDTVs right now, and you can see why a lot of people wouldn't want to spend that extra $200.
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Actually, the law that you're refering to only means that Americans will need to switch from analog to digital - not from SDTV to HDTV. FYI, most SDTVs sold in the past five years were required to have a digital to analog converter in them (or accept digital signal) - so most people with SDTVs are already set. In addition to that, you can already buy a converter for about $50, so it doesn't make sense to go out and buy an HDTV unless picture quality is of high importance to you (and you have a lot of disposable income).
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ok. so then a single disk should be an even greater convenience, shouldn't it?
Some of you reading this now are peeing in your pants, trying to add ways to criticize sony. you just wait till Sony and it's 3rd party developers learn to make use of all that extra space! I can't wait.
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Wow; openly admitting HD-DVD is a flop! That was no jab at sony! OMG this is too funny.
Posted at 4:14PM on Jan 5th 2007 by The Kid 0 stars
OH NO, Microsoft PR guys would never take a stab at Sony. I'm not really taking it personally or anything but wow, I gotta give credit where credit is due brother.
You are a fucking dumbass.
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The Blu-ray Disc format was developed by the Blu-ray Disc Association (BDA), a group of leading consumer electronics, personal computer and media manufacturers, with more than 170 member companies from all over the world. The Board of Directors currently consists of:
Apple Computer, Inc.
Dell Inc.
Hewlett Packard Company
Hitachi, Ltd.
LG Electronics Inc.
Matsushita Electric Industrial Co., Ltd.
Mitsubishi Electric Corporation
Pioneer Corporation
Royal Philips Electronics
Samsung Electronics Co., Ltd.
Sharp Corporation
Sony Corporation
Sun Microsystems, Inc.
TDK Corporation
Thomson Multimedia
Twentieth Century Fox
Walt Disney Pictures
Warner Bros. Entertainment
So quite how this makes it Betamax anyway which was a sony proprietary (like UMD) is anyones guess.
On the a different note, I would really like Microsoft to make the new model with HD-DVD built in. For games. And HDMI lol
And who cares, unless Ars comes out and clarifies what he says you can interpret the comment either way i guess.
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You seem to assume that the HD war will be settled during the lifetime of the 360 and PS3 - it won't. A news article showed that the DVD player has only outpaced the VCR in American homes within the last few months. That switchover offered tons more features for the average person and didn't require a new expensive TV. Combine this also with the fact that many people cannot even tell the difference anyways (I don't know how, but they claim they can't).
We're talking many years before any serious market penetration...by that time Blu-Ray and HD-DVD players will be significantly cheaper than the PS3 or 360 so most people will go with standalone players. I just don't see the point. If people don't see by now that putting Blu-Ray in the PS3 (at least initially) was a whopper of a mistake then they have no sense of reality.
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Betamax failed as a consumer format but it did not fail as the recording/playback format of choice in professional broadcast studios.
Blu Ray is definitley going to be a great format for gaming and movies because of the storage capacity.
MS and it's 360 are losers just like the HD-DVD format.
Windows ME was a great OS too right?; Roflmao!
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well said, my friend, well said..
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But I said it first. :p
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