We
weren't sure why the National Academy of Television Arts and Sciences decided to give Sony's
evolutionary SIXAXIS controller a Technology and Engineering Emmy and, evidently, neither were they. After Sony blasted out
a press release proudly proclaiming the honor -- and after the internet rubbed its collective eyes raw -- we've learned that Sony wasn't alone in receiving an honor from the Academy. The
list of Emmy Award winners for "Peripheral Development and Technological Impact of Video Game Controllers" include Sony Computer Entertainment of America and ... Nintendo! Did Nintendo's innovative Wiimote share the honor with the motion-sensing SIXAXIS? Not quite ... Séamus at
Hydrapinion did some legwork and discovered that, while Sony
had won an Emmy for Technology and Engineering, it wasn't for the SIXAXIS. Instead, Christine Chin from NATAS confirmed that Sony's Dual Shock as well as Nintendo's D-Pad (NES pad?) won "for the development of the generation of controllers that followed the classic joysticks." Oops! You know what they say happens when you assume ...
[Thanks, Ben]
Read -- SIXAXIS innovation Emmy - a joke? (UPDATE: Sony was wrong)
Read -- Technology and Engineering Emmy Award Winners
(Page 1) Reader Comments
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-Heads up, please TRY TO CONFIRM before making statements that will bite you later. Like your "Worldwide Launch", "Spring 2006 Launch", "Motion Sensing is gimmicky", etc.
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(teehee)
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http://nelson.ytmnd.com/
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Based on the number of people justifying Sixaxis' win on the previous post, stupid enough.
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It seems the only reason the DualShock is getting anything is because it's probably the most common.
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Wait. Nope, not yet. :)
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Ctrl+C from Dtoid.
Ctrl+V to Joystiq.
I see what you did there.
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"we decided to take the smart route and email our Sony PR representative. Here is what our contact had to say:
It was the SIXAXIS. The press release was correct."
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To give it the benefit of the doubt, the release list http://www.emmyonline.org/emmy/advmedia_winners_release.html doesn't really specify which controller and they are basically the same.
On the nicest interpretation, I'd take it as a communication blunder or an assumption. Sony really jumped the gun, but did still get an award. You can't say the dual shock design didn't have a big impact.
Yes, Sony definitely wrong. No, not a horrible PR lie, just a serious case of foot in mouth.
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all's well in the universe then...
well.. teh gaming universe.. haha!
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Yes yes I did.
I'm criminal.
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i read joystick and kotaku for stories like this. its like watching a 100 car pileup in slow motion. who is running this company? is anyone? wow...
sony is in such disarray its unbelieveable. this is a billion dollar company people. and its being run into the ground by some really mentally ill people.
how did a huge corporation who controls the gaming world continue to screw up every single day? i think my 8 year old daughter could run sony better. she certainly couldnt do any worse.
I would be embarassed to work there and would most likely quit.
did all the smart people quit sony to work somewhere else? seriously?!
is it possible someone or a group of people are sabotaging the company? this is bizarre behaviour.
i remember when Apple used to look up to them and wanted to be like them. but times have changed. Apple is hugely successful/wealthy and cannot do any wrong and sony is circling the drain of obscurity.
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I really see no reason to praise the Dual Shock either. The PS1 was out for two years before it was even released, and it was only created to compete with the N64's ground breaking analog and rumble features. All and all I think the Dual Shock 2 was the worst controller of last generation. Its sticks were horrendously loose and while Nintendo and Microsoft made use of depressable triggers (and Nintendo even used analog triggers) Sony had none. Both the second gen Xbox controller and GCN controller were a lot more comfortable than the DS2, too.
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Maybe they all slipped into an alternate reality because their brains overflowed with denial, tearing a hole in reality as the Universe tried to send them somewhere where they aren't in conflict with Physics, a parallel world where Sony hasn't completely screwed up.
And so the world is now free to no longer buy worthless Sony products. Thankyou, physics.
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SONY DID WIN A EMMY.
BUt not for the Six, they won it for the X media Bar. Check the site.
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personally, I like both Nintendo and Sony, I have a Wii and will be getting a PS3 once i have money, and assassin's creed comes out. For the dual shock controller i can see them getting an award, along with the D-pad. SIXAXIS over the wii-mote? not a chance
Sony jumped the gun WAY to much this time, so i will have my giggle (heeheehee), but i'll still be getting a PS3 anyways
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"
The Emmy Award for Peripheral Development and Technological Impact of Video Game Controllers
* Nintendo
* Sony Computer Entertainment America
"
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http://premium1.uploadit.org/ryften/funnypics/makeitstop.jpg
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Now, the SIXAXIS ... wait, I wrote it backwards... the SIXAXIS is not even an evolution of the Dual shock, instead it goes backwards with no rumble, tacky motion sensing and wireless technology that needs a wire to transmit the proper keys and synchronize with the console (say wha'.. wasn;t it wireless?).
Man, it plain sucks being Sony lately...
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In any case, some of you might want to read the posting on Hydrapinion more closely. Two different people from NATAS gave conflicting responses. In the response from Christine Chin, it's also noted that, "Chrstine also said she will clarify this with Sony."
This tells me that NATAS wasn't clear with Sony about the specific product being awarded, nor was it clear to the countless media outlets who reported on the story.
Given that it's 2007, it doesn't make sense to give an award like this to older tech, so the only natural conclusion is that it's for a more recent product. Sony might have made a false assumption, but had NATAS provided better information, they wouldn't have had to.
If anything, NATAS is to blame for being overly vague with both the public and the companies being awarded. That's assuming that the information posted is actually a real, accurate response from NATAS representatives, who apparently provide direct information to bloggers, but not major news sites.
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http://www.ps3fanboy.com/2007/01/09/why-are-ps3s-sitting-on-shelves-well-duh/
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They would've been justified though. If a controller which still had the same design since the 90's and a cheap knock off of the Wiis motion sensing won, I'm willing to bet that even Sony fanboys would see the injustice in that.
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This is some funny stuff, but I can't help but to start feeling sorry for Sony. I loved my PS1&2, so I am feeling really bad for Sony now. Just one bad press item after another. This is getting so ridiculous that it won't even be funny if anymore bad news comes out.
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