The most successful MMORPG of all time just got successfuller: Blizzard today announced that World of Warcraft has surpassed 8 million subscribers. Two million of those subscribers are in North America, 1.5 million in Europe, and 3.5 million in China (the remainder are scattered throughout other parts of the world).
Will nothing stop this juggernaut? We recall attending a GDC 2005 session in which pundits asked (and failed to answer) the following question, "When will we see our first truly mass-market MMORPG?"
[Image credit: World of Warcraft Coke cans spotted at a supermarket by Flickr user hey-gem]
[Via WoW Insider.com]




















(Page 1) Reader Comments
But that was before I played.
This game never seems to stop amusing me.
Very fun to play with Real life friends.
And give the Horde a good whipping in AV!
Reply
While I scoff at these 8mil subscribers for so much time wasted, I am forced to remind myself of all the time I blew off playing Tetris, Mortal Kombat, etc. etc.
However, my favorite D2 review still comes to mind....
==========
Good game for rats, October 10, 2001
Reviewer: ira povey (Denver)
>QUOTE
In psychology there is a concept called "variable reinforcement schedule". Basically, if you reward a rat for pressing a bar, say with a food pellet, he will want to press the bar. BUT, if you only reinforce the rat randomly as he pushes the bar, well, he'll push furiously, neglecting socializing, hygiene, and all else. Diablo 2 works exactly like the latter situation. You kill a baddie. Did he drop something good? Maybe, maybe not. Every random time a baddie does drop something good, it inflames your brain to want to repeat that behavior, just like a slot machine, or a rat pressing a bar. The priciple is PROVEN to be elegantly addicting. In one sense, that makes this an incredibly efficient game, based on sound scientific data, with a vicious hook. On the other hand, I could put you in a cage with an IV of endorphins that randomly activated occasionaly after you pressed a bar, and you'd all be giving it 5 star reviews on amazon and wasting your time playing it. Here's an idea: spend time with your loved ones, read a book, draw a picture. Life is short.
>unQUOTE
Reply
Reply
It is a perfectly cromulent word!
You should try to embiggen your vocabulary sometime.
Me fail english thats unpossible.
Neoglism FTW!
Reply
.
@ #6
From what i hear, Bliz does not make meager $$, but they don't make significant profits either, at to the point some ppl think. Much of it goes towards their equipment and HUGE bandwidth costst.
Reply
WoTD!!
(Word of the Day)
Reply
As popular as the game is, its still not accepted by the average consumer, unless the question was looking at the gaming market specifically.
Reply
World of Warcraft is nothing more or less than your average run of the mill cult!
Seriously, look at the behaviour of initiates in the cult of Warcraft (aka 'players'). Players:
• Believe in a fantastical alternate reality, and in that reality obey the cult leaders, also known as 'moderators';
• Send away their money to a shadowy head office every month;
• Talk to family members and friends less and less, preferring to talk to their fellow cultists instead;
• Hold strange gatherings and arcane rituals called 'raids' wherein they apparently stop speaking English, instead speaking in tongues or some other language of their own.
• Lose interest in all other daily life and gaming activities, spending all their time in the cult - where once they entered game stores to buy new and exciting games, all they seek now is 'a wow gamecard, thanks';
• Stop sleeping, eating or bathing correctly, instead entering a trance like state wherein they chant mantras like '50 more XP until level 45', 'Hl, plz... Rez plz.' and 'Haha, noob';
• Have an abnormal tendency to gather in groups, strip naked and dance, later posting the videos on youtube for their fellow cultists to enjoy;
• Idolise strange figures, normally deemed by society to be stupid, criminally insane, delusional, or all three. A prime example is the one known as 'Leeroy Jenkins', whose name is regularly howled as a wolf would bay at the moon - Jenkins has apparently garnered the rank of 'dragon whelp exterminator' in the heretical order of warcraft, and is known to perform sick and inhuman rituals involving chickens.
Be warned! The Cult of Warcraft grows ever stronger - soon there will be none who can stop it! We must strike back at the evil Blizzard corporation during the one time when their brainwashing wears off temporarily - server downtime!
Hehehe - just a humorous observation a friend of mine made a few weeks back (he runs a game store, hence the observation of people not buying different games). But seriously, it's a cult.
Reply
Reply
Reply
Reply
Reply
Reply
but otherwise cool!
Reply
Reply
Lol
Reply
"In the United States and Canada, Blizzard distributes World of Warcraft via retail software packages that sold for over US$50 at the time of release. The software package includes one month of gameplay for no additional cost. After a month, a player must purchase additional service using a credit card or prepaid game card. The minimum gameplay duration that a player can purchase via credit card is one month. A player also has the option of purchasing three or six months of gameplay at once for a slight discount. Prepaid game cards are sold for US$30 and provide 60 days of gameplay. Either way, a player pays about US$0.50 for one day of gameplay.
In Korea, there is no software package or CD key requirement to activate the account. In order to play the game, however, players need to purchase time credits online via credit card or the ARS billing system. The minimum gameplay duration that a player can purchase via credit card is five hours. A player may also purchase game time by thirty hours or by increments of one week. A player also has the option of purchasing game time by one, three or six months of gameplay at once for a slight discount. As of December 17th, 2006, 30 days of gameplay costs ₩19,800 (US$21.46).
In China, because a large number of the players do not own the computer they use to play games (e.g. Internet cafes), the CD keys can be purchased independently of the software package. The CD key, which is required to activate an account, is sold for ¥30 (US$3.75) each. The software packages vary in price depending on the items they contain. In order to play the game, the player would need to purchase prepaid game cards in denominations of ¥30 each that can be played for 66 hours and 40 minutes. This equates to exactly ¥0.45 (US$0.06) for one hour of gameplay. A monthly fee model is not available to players of this region.
In Australia and many European countries, video game stores commonly stock the trial version of World of Warcraft in DVD form priced at A$2 or €2 including VAT, which include the game and 14 days of gameplay. After which, the player would have to purchase the full version of the game priced at recommended retail price similar to those sold in United States. As of November 2006, the RRP is A$29.95"
If they were getting $15 a month for each of their 8 million players, they would be breaking a billion dollars in revenue ($1.44 billion). This is not the case.
Especially in China, where you pay a mere 6 cents per hour of play, they certainly aren't making as large of a profit as they are in North America or Europe. But when people say that Blizzard isn't making a shit-ton of money off of the game - those people are being stupid.
Reply
Just saying how 6 cents an hour is not measily compared to everyone else. Especially since Americans pay approximately 2 cents per hour at the rate of 50 cents per day.
Reply
Reply
Thats only 7 Million. What the hell?
Reply
8 Million X $14.95 USD/Month = $119.6 Million USD/Month
Nice. And here I can barely pay my rent.
I'd love to a detailed breakdown of where all that money goes.
Reply