Europe's 'This is living' PS3 ad
by Alexander Sliwinski 
{ Jan 13th 2007 at 11:35PM }
The U.S. PS3 ads had a demonic baby, crows and Rubik's Cubes. The European's get a commercial about the cell processor being like a girl with amazing cup stacking abilities. Sister site PS3 fanboy posted this earlier and their thoughts are pretty much as diplomatic as one can be, "This European TV commercial is a bit less abstract than some of the earlier PS3 ads. But that doesn't mean it's any more effective." At least the European commercial showed some game footage.
Reader Comments (Page 1 of 3)
El Vega @ Jan 13th 2007 11:42PM
The message I got from it:
PS3 is as much fun as stacking cups....
(that's gonna have the fanboys foaming at the mouth)
Einhanderkiller @ Jan 13th 2007 11:49PM
The message I got from it:
The Cell processor is a very fast processor.
(because that's what the ad basically said)
Werbal @ Jan 13th 2007 11:51PM
The message I got from it:
European ads spell out obvious analogies way too much. Also, StackMat.
Fortyseven @ Jan 13th 2007 11:51PM
The message I got from it:
Give me pie.
(Cuz I want some pie.)
Zack @ Jan 14th 2007 12:11AM
This ad is awful. Comparing a processor to a girl stacking cups is like comparing the internet to a series of tubes.
Imadogg @ Jan 14th 2007 12:10AM
The message I got from it:
Well I thought "a girl with amazing cup stacking abilities" meant a chick with big tits. So I watched the whole commercial. Sorry.
It's Mii, Mario @ Jan 14th 2007 12:08AM
The message i got from it:
Stacking cups is fun. Perhaps more than the PS3.
Th4tGuy @ Jan 14th 2007 12:08AM
The message I got from it:
PS3 wont be out in Europe until March...Keep waiting...Also I want pie too
Falelorn @ Jan 14th 2007 12:14AM
The only I got was the PS3 is good at stacking cups.. so now mine has a real use since there are zero games out to play...
Th4tGuy @ Jan 14th 2007 12:11AM
#7 is right! Quick lets go buy stackmats!!
pukgreenuniform @ Jan 14th 2007 12:12AM
The message I got from it:
Sony sucks big fat (I wont go that far), the ps3 has last gen graphics with lame-ass unoriginal shooters like Resistance, and smart people buy REAL next-gen gaming systems - the Wii60.
Th4tGuy @ Jan 14th 2007 12:16AM
Wait...I just realized...they never show us her time...thats what the StackMat is for...show me a time faster than PS3 load times...then I'll believe it
Xiath @ Jan 14th 2007 12:22AM
Man it looked more like a advertisement for SPEED STACKERS!!! than it did for a ps3. GREAT ADVERTISEMENT THERE SONY!
Al @ Jan 14th 2007 12:21AM
The message I got from it:
The PS3 is probably not ideal for stacking contests. Oh, and I want pie as well... and maybe a Stack Mat so I can time myself stacking pies.
alexanderwales @ Jan 14th 2007 12:27AM
The sad thing is, Sony used to have some great marketing. Award-winning marketing. Check out this absolutely brilliant (and award-winning) ad for the Bravia:
http://www.bravia-advert.com/commercial/braviaextcommhigh.html
HotShotX @ Jan 14th 2007 12:31AM
The message I got from it:
Sony needs to completely fire their marketing department, and find a scapegoat for this fuckup known as the PS3 Launch, and fast.
~HotShotX
Sean @ Jan 14th 2007 12:33AM
The message I got from it:
Cup stacking while eating pie is not advised.
alexanderwales @ Jan 14th 2007 12:42AM
The message I got from it:
Even if Sony finds a scapegoat, it won't change the fact that no one wants a $600 console. All the marketing in the world won't change the fact that HD is owned by a small minority of the population, and the PS3 doesn't have any system selling games.
icelandman @ Jan 14th 2007 1:10AM
The message I got from it:
Cup stacking championships in confined spaces with quasi-attractive young women participating, leads to well rendered explosive rally races on the Playstation Three. Buy it.
I'm sold...?
~PEACE
Austinmus Prime @ Jan 14th 2007 12:45AM
PLAYSTATION 3: THIS IS IN CAPSLOCK
Chiablo @ Jan 14th 2007 12:57AM
Yup... the PS3 is just about as fun as stacking cups could be.
joel @ Jan 14th 2007 1:00AM
The message I got from it:
Eating pie while cup stacking cups in a Euro bar is as much fun as eating pie and processing a million things around you (like the different flavors of pie and the rich buttery crust of that apple, or the decadent chocolately goodness of that mousse pie) while being a girl. The guy on the other hand doesn't get pie for some reason (maybe he's a stupid cake person). I think there was something about a car driving game or something, but let's face it: driving cars isn't in the same ballpark as pie... you can't eat a steering wheel.
alexanderwales @ Jan 14th 2007 12:55AM
Also, HDTV market penetration in Europe is tiny when compared to Japan and America, which makes most of the PS3s hypeable features worthless. Who would want Blu-ray when you have an SDTV?
meh @ Jan 14th 2007 12:56AM
well there was game footage, and there was also CGI footage that the game looks nothing like
ManekiNeko @ Jan 14th 2007 1:00AM
The message I got from this ad? "We've given up on the European market."
Also, the cup stacking trend makes the dumb 80's fads I grew up with seem downright exciting by comparison. I have a funny feeling we're going to see a lot more bartenders in ten years thanks to this craze.
JR
driven2sin @ Jan 14th 2007 1:13AM
the message i got is that even Sony doesn't know what the fuck to do with a PS3
and yes all the Gamestops & EB's have those signs saying 'We (not Wii) have PS3ssss, take one pleaseeeeee'
Carlos @ Jan 14th 2007 1:14AM
the funny thing is that here in Europe, or at least Spain, we don't give a crap about cup stacking contests, it's just something we know you americans do from TV (like spelling contests). I don't know, it's just sad how Sony just keep messing everything up for themselves, even at marketing their stuff, it's disastrous.
But i hated the "Wii like to play" comercial just as much, though. The one i love is this one from Xbox http://www.youtube.com/watch?v=b9CK37sqoz0
Parasite_Evil @ Jan 14th 2007 1:21AM
The message I got from it:
The cell processor is so fat that the mental stress of viewing its 4D greatness manifests itself as cup stacking in our plain non-Sony 3D world.
And oh, "We hate you Europe; but you love us so much that we can ass rape you till you bleed and you'll still want to spend way more than the Americans on our products."
Parasite_Evil @ Jan 14th 2007 1:21AM
^^^
Hahahaha, Epic fail.
fat == fast.
Otter @ Jan 14th 2007 1:31AM
They have misspelled "Lying"
mrfong @ Jan 14th 2007 1:43AM
Hey sony, lets stop F*ING saying what the parts of the machine are LIKE, and say what they actually ARE. Maybe they just can't do that because in reality they are pieces of sh*t. Who knows?
Marlos Hill @ Jan 14th 2007 1:57AM
AM i the only one who's F'n sick of these PS3 ads... come on... keep it simple. Get to the point. GAMES. Gaming. Games. Gaming. Games...... oh ... GAMES?!
Jesus..this is getting more rainbow by the minute.
(and i own a ps3.)
Blazur @ Jan 14th 2007 1:47AM
The message I got from it:
"Wow, our marketing sucks almost as much as the product we're advertising"
Insomnia Bob @ Jan 14th 2007 1:55AM
Yikes. They couldn't even stick in game footage at the end of that mess? Had to half-n-half it with the E3 CGI?
This Is Lowering Stock Prices.
James K. @ Jan 14th 2007 1:57AM
Well one reaction:
"See how well PS3 players can stack cups! Just like workers will proudly work harder to stack hundreds of unsold units in stores today! We can beat the 360 and Wii by offering stacking lessons in every store! Don't buy today, we don't care! We must stack!"
Another is "that girl was really stacked. Huh huh." And "He said, 'stacked!'"
:)
k9
mikehc @ Jan 14th 2007 2:09AM
Same as #7
J-bot @ Jan 14th 2007 2:11AM
I GOT NOTHING OUT OF THAT AD! HOW LAME. . . PARTLY BECAUSE I DIDN'T WATCH IT. Now that I got your attention, I did see a whole stack of ps3's(all 60gb)at my local walmart, here on 27th street in Milwaukee, WI. The sad part is that no one seemed interested in them (i.e. because of price) All the Wii's were sold out, and they only had one 360 left... how sad. I should also note, that there were a stack of psp's that filled the entire case they were locked up in, but not one DS could be found. Take it for what its worth, but its sad to see that its clear that the ps3's price point, and the fact that it pushes the drive for HDTV, which has alienated the average blue collar worker which lives in this area.
djmg82 @ Jan 14th 2007 2:05PM
I could have sworn that Sony knew how to market products back when the PS2 was released. Did they fire everyone and hire retarded monkeys to work for them instead?
They should take a hint from Nintendo. I don't think any marketing has ever gotten me as pumped for a product as watching people diving over furniture and shadow-boxing while playing video games.
J-bot @ Jan 14th 2007 2:19AM
Also, wasn't it one of the japanese sony execs who said that, people would want the ps3 so much that in order to afford it they would push themselves to work more overtime just to get extra money in order to pay for it?. . . Yeah, I don't see that happening anywhere.
Dao @ Jan 14th 2007 2:18AM
Cup stacking??
"This is retarded! (tm)"
Todd @ Jan 14th 2007 2:34AM
It took the girl in the brown shirt a long time to start stacking cups. She must have been simulating the PS3's load times.
http://speedstacks.com/
B-cup @ Jan 14th 2007 2:38AM
The message is you will need to work overtime stacking cups to afford a PS3!
And GAMER GOD thanks for showing everyone one just how MATURE you have to be to play a PS3, lol.
Negativecool @ Jan 14th 2007 2:53AM
Haven't seen any parody jokes about its price yet...let me fill that important gap.
Instead of "This is living," it should be...
"This is $600!"
or
"THIS is $600?!???!! WTF?!"
or
"This has no games...yet!"
or
"This has no good online...yet"
or
"This has no good games or online, but it's still worth $600!"
or
"This is the only console in 10 years without rumble"
or
"This is the new Neo-Geo."
and lastly,
"This is Kutaragi's wet dream, made for him by him, whether the consumer wants it or not."
Revo @ Jan 14th 2007 3:02AM
Of all the things to compare the Cell processor to... why a cup stacker? There are dozens of examples that could have gotten their point across better than that. Yet another wonderously bizarre ad from Sony's failure of a marketing division.
Drew @ Jan 14th 2007 3:17AM
Wow, I can't belive they used cup stacking in there ad.
Pat @ Jan 14th 2007 3:15AM
That was the best commercial for the Xbox 360 I have ever seen. Marketing genius!
MoonfirePewPEwPEw @ Jan 14th 2007 3:52AM
I'm too busy staring at all the breasts to pay attention to what the point of the commercial was.
I kept hearing the word "stacked", is it suppose to be some sexual PS3 innuendo?
GoonieGooGoo @ Jan 14th 2007 4:01AM
This ad should instead be a split screen of 2 gamers....
One playing GEARS OF WAR & RAINBOW SIX: VEGAS flawlessly online with their 360s.
The Other playing with their kids and the Wii
At the end....THIS IS LIVING
Rubang B @ Jan 14th 2007 4:04AM
What I got from the ad:
Cup stacking speed is the same for 3 kids, which represent the processing speed of the 3 systems. If you wear a white shirt, you get a head start, and are available by Christmas. If you wear a brown shirt, you wait a while (possibly until March) and then start, but stack cups at the same exact speed, so you lose. All 3 kids/systems have awkward slo-mo lag.
furyoo @ Jan 14th 2007 4:18AM
Haven't you heard? Cup stacking is like the newest craze around the world! Everyone can relate to the ad instantly! Sony FTW!
I'm going to stack some cups now! Woohoo!