- Off with their heads! Even though Kutaragi and other top executives have made Sony a lot of money over the years, the company needs to cut 'em loose for a fresh start. Only then will its PR improve.
- How about some games? The article wisely states: "No matter what could have happened up to the point when the console launched, as soon as the first really great game comes out, all is forgiven." True, assuming its criticized high price reaches mass equilibrium.
- Make the system easier to develop for. To ensure #2 happens, Sony needs to focus on helping developers leverage the Cell processor. And though we make fun of its over-hyped marketing, one Business 2.0 writer believes the Cell can, in fact, do things the 360 is incapable of, if only developers knew how to use it.
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