Today's most infringing video: Pac-Man Delhaize
by Ross Miller 
{ Jan 21st 2007 at 1:25AM }
Today's hottest gaming video on YouTube was none other than Kyle Orland's Blu-ray sadism (we hurt 'cos we love), so let's move on to the most interesting of the bunch. This is an advertisements for Belgian grocery store Delhaize. Wonders cease to amaze how the marketing department came up with this genuinely novel idea.Enjoy the clip, embedded after the break, and know that there is a week of sales at your local Belgian grocery chain. Mamma Mia!
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Reader Comments (Page 1 of 1)
Anonymous @ Jan 21st 2007 1:41AM
First post!
Haha, oh wow. They even used the Pacman death sound in the last little bit of it.
Senshida @ Jan 21st 2007 1:48AM
before anyone starts asking questions. Delhaize and Food Lion are owned by the same company. >.>
kickee @ Jan 21st 2007 10:49AM
Yes and that company is... Delhaize. A Belgian company that opened the very first self-service supermarket in Europe. And further answering the question that no one asked, they probably wouldn't have made this commercial without some fiat from Bandai Namco or whoever holds the rights to Pacman nowadays. The official languages of Belgium are Dutch (NOT the same as German, people), French and to a lesser extent, German. This version of the commercial is in French for those thick posters over at kotaku. I mean jeez people, French is like a fat chick with bright colored clothes, a big zit on her nose and her fucking name tattooed on her forehead, meaning you've probably noticed her already and will recognize her at any given time!
End rant.
Yeah, sorry for that wikipedia article-ish post, just venting my frustration towards those semi-dumb posts on kotaku and those to come here on joystiq.
Yaktastic @ Jan 21st 2007 11:59AM
That is very cool. Very good marketing (no pun.) Does anyone know if there are a series of these sorts of commercials for them a la outpost.com and the hamsters, wolves, etc.?
jeff @ Jan 21st 2007 12:18PM
reminds me of target ads.
Frexy @ Jan 21st 2007 6:31PM
When I saw that on tele over here (Yup, in Belgium) I thought I'd sent Joystiq a tip...
But then again, I'd have to somehow tape it, plus send it...
And I don't even get started to that, so I didn't.
Glad it found it's way anyway ^^; But not through the tip form, it would be overlooked anyway I guess =)