Google looking to purchase video game ad firm
by Ludwig Kietzmann 
{ Jan 22nd 2007 at 5:25PM }
According to reports on the Wall Street Journal and CNN Money, Google has begun negotiating the purchase of AdScape Inc., a move that would allow the internet behemoth to step into the realm of in-game advertising. Though neither party has outright confirmed that such a deal is in the works, it would not seem out of place less than a year after Microsoft purchased similar ad firm, Massive Inc., for between $200 million and $400 million. Online services like Xbox Live are efficient vehicles for advertisement delivery, with connectivity allowing dynamic in-game ads tailored to specific content and user interests. Indeed, Google's contextual AdSense program would be an ideal fit, though it would remain to be seen how unobtrusive or accurate the results are. We can't wait to see the ads that come up on the virtual billboards in Chocolate Breast Explosion III or Gazpacho Ninja.
Reader Comments (Page 1 of 1)
Fisher @ Jan 22nd 2007 5:39PM
From Hell's heart I stab at thee, Google...
mandarin @ Jan 22nd 2007 5:57PM
Oh crap. I forsee lots of Pizza ads and Axe body spray flash files all over...
Breserk @ Jan 22nd 2007 6:07PM
Two thumbs up for the picture, Mr. Kietzman.
Mark @ Jan 22nd 2007 6:35PM
HAHAHA! I thought the picture was pretty clever.
Trent @ Jan 22nd 2007 8:26PM
I always wondered why Cloud just didn't use a Phoenix Down to revive Aeris. It worked in the 4,398 battles leading up to that scene.
Freelancepimp @ Jan 22nd 2007 8:28PM
HEY! Sombody tell me where I can find this "Chocolate Breast Explosion III!" I want to look at it for the articles.
thegrey @ Jan 22nd 2007 9:23PM
Phoenix Down is for KO not death. FOOLS!
Killer Instinct @ Jan 23rd 2007 1:05AM
I was hoping they would buy out viewpoint
baby sea tuna @ Jan 23rd 2007 9:25AM
Does this explain why I saw an ad for that movie Smokin Aces in an R6: Vegas multiplayer map the other night? More importantly, after the movie comes out, is the ad gonna change to something else? Scary if true...