RedOctane mourns the death of 'air guitar'

by James Ransom-Wiley { Jan 26th 2007 at 1:25AM }

RedOctane recently held a Guitar Hero II PR stunt mock cremation service for its dearly departed predecessor 'air guitar.' Slash, Buddy Holly, and Ace Frehley -- at least the cheapest look-alikes RedOctane could score in East London -- filled in as pallbearers. Since no funeral parlor would disgrace its reputation by hosting such a preposterous mingle, the gang said "goodbye" in a Shoreditch art studio. "People generally took it seriously," observed RedOctane's Dave Noble.

Multiple sightings of the departed have since been reported.

Tags: Air Guitar, AirGuitar, Funeral, Guitar Hero, Guitar Hero II, GuitarHero, GuitarHeroIi, Music, PS2, RedOctane

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Reader Comments (Page 1 of 1)

reppy @ Jan 26th 2007 1:39AM

First = worst.

Vilhelm Sm�ri @ Jan 26th 2007 1:59AM

Wasn't this like 2 months ago? The press release I have is dated on November 24th.

alhogar @ Jan 26th 2007 2:06AM

Yeah Weird Al Yankovic, young Orville Redenbacher and Goth Ronald McDonald look pretty distraught there...

David @ Jan 26th 2007 4:06AM

AirGuitar would have been a GREAT name for the wireless guitar

Satertek @ Jan 26th 2007 6:28AM

But they've been proven to reduce air pollution!

SoonerBill @ Jan 26th 2007 8:39AM

That doesn't look like Buddy Holly. Harry Potter's more like it.

Ocho @ Jan 26th 2007 9:28AM

10th post.

2kings @ Jan 26th 2007 9:32AM

you'll never kill air guitar!

Air Guitar @ Jan 26th 2007 5:21PM

reports of my death are greatly exaggerated...

Jackson Pritt @ Jan 26th 2007 7:01PM

Retarded PR stunts like this make me embarassed to play video games.
Honestly, why would you even do this?
Just throw a bitchin' party in an art gallery and leave the costumed B.S. out of it.

Chris @ Jan 27th 2007 7:51AM

After an award-winning run on the festival circuit,
AIR GUITAR NATION is entering national release starting this March 2007.

Weefz @ Jan 29th 2007 4:19PM

Well, the booze at the wake wasn't bad at all. It's a bit harder to find an excuse to write about a night at the pub than it is a mock funeral. Think about it. What's more interesting? The above, or the following:

"We went to a pub where the PR company bought us lots of beers and then we watched our mates playing Guitar Hero 2 very badly. It was fun, go buy it."