
The website of UK magazine 360 Gamer has discovered PS3 advertising in EA's Xbox 360-bound football (soccer) sim, UEFA Champions League 2006-2007. The story here isn't so much a case of surreptitious product placement, however, as it is a tale of the benefits that come from sponsoring the world's most prestigious club football competition.
As one of UEFA's main Champions League backers, Sony's advertisement hoardings (as seen in this Xbox 360 capture) are bound to appear in any official videogame interpretation of the event -- regardless of the formats those games are developed for.
There are at least two big ironies here, as far as we can see:
- UEFA Champions League 2006-2007 isn't scheduled for a PS3 release.
- The Xbox 360 version of the game is released in Europe on March 23, which is the same day Europe (finally) gets the PS3.
[Thanks, Bruce Wayne III]




















(Page 1) Reader Comments
Reply
LOL that made my day.
Reply
Surley it would only be irony if you could buy the game and see the advertisment, yet could not actually purchase the console yet.
Reply
Reply
Reply
Reply
Reply
Reply
Reply
But like Bennyishere said, it makes no real difference, its just there to add effect, its not as if the 360 fans will suddenly want to buy a PS3 after seeing that there, and visa versa. So thats no real issue to anyone expect maybe the hardcore fanboy loosers who would find this an insult.
Reply
Reply
Reply
I am more worried by the crappy look of the game. No variety in the crowd. No banners of flags or anything. You would think that cameramen who can afford tens of thousands in lenses can afford different clothings!
I know it doesn't matter, it is a footie game after all. But isn't 'next-gen' supposed to be about realism? The graphics are so sub-par it makes you wonder why we even need 'next-gen'.
Reply
Reply
Reply
No chance in hell.
We're Leeds, We're Leeds, We ARE LEEDS!
MOT
Reply
Reply
You guys are on to something big here...
Reply
Reply
Sony and MS... ready to pounce on their competitors any way possible.
Gotta love it
Reply
Reply
Sony paid UEFA to have their name associated with them.
EA pays UEFA to allow them to make a game based on their league. EA must include ads that would appear in the actual UEFA leauge
So no, Sony did not pay to have their ads in the game.
Reply
Reply
UEFA is coming for PS3!
In the latest issue of Official Playstation Magazine UK there is an acticle talking about the fact there wont be any FIFA or PES on PS3 til the end of the year, but they say that UEFA will be coming out in the mean time...
Reply
I'm pretty sure half the reason EA is even developing the game is so that they'll have a football game on PS3 at launch in Europe.
Reply
You are wrong... I would tell you how I know but I would breach contract..
Reply
Oh well. If you can't beat 'em.. LMAO
Reply
Oh well. At least we have games to play...LMAO!
Reply
Reply
Reply
http://www.360gaming.info
Reply
Reply
Chelsea can suck it.
Reply
Arsenal are much better than last year.
Stupid ref should of played the advantage during last years final and not carded Lehman. Not only that, but they should of been replaced the moment one of them had a picture taken with the barcelona shirt.
and don't tell me i'm rationalizing, cuz if it was your club that it happened to, you would say the same. We deserved to win, and it was taken from us by the refs.
Reply
Samsung D900.......105pounds
Samsung E770. .....105pounds
Samsung E900.. ....112pounds
Samsung X820. .....105pounds
Samsung Z400.......92pounds
Samsung D600.......82pounds
Lg Chocolate......92pounds
Lg U890............82pounds
Qtek
Qtek 8500 ....... 77pounds
Qtek S200 ....... 92pounds
Qtek 9000 ....... 116pounds
Qtek 8310 ....... 105pounds
Nextel i930-----62pounds
Nextel i860-----77pounds
Nextel i870-----92pounds
ETEN Torg 120......127pounds
ETEN M600 ..........127pounds
ETEN M500 pda phone...120pounds
ETEN TORQ 120 ...120pounds
ETEN G500 Quadband..125pounds
ETEN G500 PDA ....122pounds
Motorola Kkrz1. ...77pounds
Motorola L6...... ...82pounds
Motorola pebl.. ..105pounds
Motorola v3i.. . ..72pounds
Motorola q............82pounds
Motorola A1200......105pounds
Nokia N95... . ... 170pounds
Nokia N73.. ..... 105pounds
Nokia N93..........135pounds
Nokia N92... .. . 125pounds
Nokia N91... .... 120pounds
Nokia N90.. .... ..115pounds
Nokia N80... .... .110pounds
Nokia N70..... . ..100pounds
Nokia 8800... . . 110pounds
Nokia 9300i... .. 100pounds
Nokia9500.... . . 105pounds
Nokia E61..... . ..155pounds
I-MATE Smartflip .......110pounds
I-MATE JASJAR ........160pounds
I-MATE K-JAM PC........120pounds
Sony Ericsson W850i... .120pounds
Sony Ericsson P910i......140pounds
Sony Ericsson W900i... .125pounds
Sony Ericsson W950i.....130pounds
Sony Ericsson W800i.....120pounds
Sony Ericsson W810i.....115pounds
Sony Ericsson K800i......100pounds
Sony Ericsson K600i......95pounds
Pamtreo PHONES
Pamtreo 600------150pounds
Pamtreo 650------165pounds
Treo 750----------170pounds
Palm Treo 700wx......175pounds
T Mobile Compact Li...150pounds
02 Atom Exec................150pounds
02 XDA Atom ................155pounds
02 XDA NEO .................165pounds
02 ORBIT........................170pounds
GAMES
Xbox 360 Core System --................130pounds
Xbox 360 Prenium pack -................135pounds
Nintendo Wii (Nintendo Wii)............120pounds
Sony PSP 4GB Core Bundle .............120pounds
SONY PLAY STATION 3 ..................180pounds
Apple iPod nano Media Player 2GB ....35pounds
Apple iPod nano Media Player 4GB ....42pounds
Apple iPod nano Media Player 6GB ....50pounds
Apple 2 GB iPod Nano.........................35pounds
Apple 4 GB iPod Nano........................50pounds
Apple 30 GB iPod Video......................60pounds
Apple 60 GB iPod Video.....................90pounds
Sony HDR-FX1 Digital camara Camcoders.....120pounds
Sony DCR-DVD203 Digital Camcoders . ....190pounds
Sony DCR-HC90 Digital Camcoders. .... ....265pounds
Sony DCR-HC14 Digital Camcoders ..........260pounds
Sony DCR-DVD403 Digital Camcoders.......260pounds
SONY VAIO VGN-AR11S........1GB 200Gb-------360pounds
SONY VAIO A217S-- 100GB.....................215pounds
SONY VAIO B1VP-- 40GB HD...................200pounds
SONY VAIO T370P/L-- 60GB....................200pound
SONY VAIO A397XP-- 80GB.....................200pounds
Dell Inspiron 6000----- 200pounds
Dell Latitude D505------200pounds
Dell Latitude D610------220pounds
Ferrari laptop PM====255pounds
for more information,pls contact the sales manager:
07024020191
07024025775
07024052314
Thanks for your patronage.....
Reply