Sony Sauce for your PS3 BBQ, sir? Only in Japan!

by Jonti Davies { Jan 31st 2007 at 10:25AM }

We all had a good laugh at the meat-lovin' ingenuity of the PS3 grill, but Japan is also well up on Sony-related humor.

As a response to Sony's "SIXAXIS Emmy," someone at Rendering Ranger (a weird T-shirt brand in Japan) has decided to poke fun at The Machine by creating a condiment called "Actually, the Sauce is Sony." It seems to be just a repackaged version of Japan's Bull-Dog sauces, but the redesign is inspired.

Ken Kutaragi's triumphant visage replaces the Bull-Dog logo; there's an "Emmy winner!" badge next to the accurately caps-locked SIXAXIS title; and there's the (world-)famous Sony grill render down below.

The knockout joke is completed by the pricing structure of this Sony Sauce: the 20GB version should sell for ¥499 but has been reduced to ¥399 (though in this case, just for the sake of fun; not because of any lack of demand), while the 60GB tonkatsu model is listed as Open Price but sells for ¥599. "Actually, the Sauce is Sony" is on sale in very limited quantities in Japan's March Rabbit and Don Quijote discount stores.

If any Western gamers can concoct a more elaborate and well-planned game industry joke, we'll tell the world all about it. Click through for more saucy pics (hee-hee) from Akiba Blog.

Tags: Emmy, grill, Ken Kutaragi, KenKutaragi, PS3, SIXAXIS, Sony Sauce, SonySauce

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Reader Comments (Page 1 of 2)

Slaziman @ Jan 31st 2007 10:28AM

LOOOOOOOOL

silkylove @ Jan 31st 2007 10:35AM

rofl x 1000000000000000000000000000

Farseer @ Jan 31st 2007 10:53AM

And I thought only the rest of the world was poking fun of the PS3... it's honestly surprising (and a hilarious) to see it happen in Japan as well...

32_Footsteps @ Jan 31st 2007 10:56AM

No word, yet, on how weak the sauce is.

The True Gamer @ Jan 31st 2007 10:58AM

I want my babyback, babyback, babyback, barbeque sauce!

Airan @ Jan 31st 2007 11:04AM

Fantastic. Refreshing to see some Sony mocking from the Japanese themselves.

Myke @ Jan 31st 2007 11:09AM

Can the sauce be used on HD-steaks or just Blu-meat?

Charron @ Jan 31st 2007 11:09AM

Well, this post (and the comments so far) made my morning.

FrankTheCrank @ Jan 31st 2007 11:12AM

I own a PS3 and I think this is hilarious.

I would love to get some of this sauce!!

Derbeste @ Jan 31st 2007 11:17AM

This sauce should just focus on meat and shouldn't try to compete in the fruit industry.

This sauce will NEVER be able to compete with "Apple Sauce".

Farseer @ Jan 31st 2007 11:19AM

Nice one Derbeste. :)

2kings @ Jan 31st 2007 11:26AM

i didn't find this that amusing.

Farseer @ Jan 31st 2007 11:32AM

@2kings

But I bet some Japanese "Wii lube" would be funny though? Or a "Microsoft Red Ring of Death De-coder Chart" possibly?

Judd @ Jan 31st 2007 11:36AM

It comes in Mild, Hot, and Massive Damage.

Also did anybody else feel like the first flashing advertisement on the top left of that website was hentai? Is that ejaculate on her face?

Derbeste @ Jan 31st 2007 11:38AM

"But I bet some Japanese "Wii lube" would be funny though?"

..........I'd buy it.

I'd pay even more if it was made with 100% Reggie spit.

32_Footsteps @ Jan 31st 2007 11:42AM

Nice, Judd. You obviously are more familiar with this than me. Does the sauce go well with giant enemy crabs?

AwesomeStuff @ Jan 31st 2007 11:50AM

Teh irony!! XD lololololol

Jake @ Jan 31st 2007 11:57AM

32,
If you use the massive damage flavor with grilled enemy crab weak point, it is pretty good. But in general, it isn't that good with seafood. Better with beef, chicken, and pork.

Derek @ Jan 31st 2007 12:15PM

#12

That's probably because you sense of humor.

Derek @ Jan 31st 2007 12:16PM

^

...because you HAVE NO sense of humor.

Dammit.

ramuji @ Jan 31st 2007 12:19PM

The bit in the green banner below SIXAXIS says: "Over 1 million shipped".

Garcian_Smith @ Jan 31st 2007 12:23PM

Hahahahah! Awesome.

Anybody think it comes with a "Not For Use On A PLAYSTATION 3" warning?

Kain @ Jan 31st 2007 1:36PM

Americans don't like X360 too, "'Sony Sauce for your PS3 BBQ, sir?', we light up a X360 right away"

http://www.youtube.com/watch?v=ifvUBh2Pzpw

[url]http://ps3.ign.com/launchguide/[/url]
"Boasting 512 MB of RAM, a Blu-Ray disc drive, backwards compatibility, and the cutting edge Cell processor, [b]PS3 is the most advanced game console ever created.[/b]" - IGN

[url]http://crave.cnet.co.uk/gamesgear/0,39029441,49285075,00.htm[/url]
"So what are we missing out on? Well, as you can see in our recent video from the Best of Stuff show, titles such as [b]Motor Storm offer an unprecedented level of graphical detail.[/b]" - CRAVE

[url]http://www.guardian.co.uk/commentisfree/story/0,,1942997,00.html[/url]
"[PS3][b]The extraordinary power of the new breed of computer game heralds the age of interpassivity[/b]" - GUARDIAN

[url]http://www.itwire.com.au/content/view/7107/983/[/url]
"[PS3][b]the most advanced gaming device money can buy[/b]" - ITWIRE

[urlhttp://www.gamespot.com/special_features/bestof2006/achievement/index.html?page=13[/url]
"[b]The console is easily the most technologically sophisticated gaming machine this side of a tricked-out $4,500 PC rig.[/b]" - GAMESPOT

[url]http://www.gamespot.com/news/6163625.html?tag=lastword;link[/url]
"The firm believes that the [b]PS3 will ultimately carry the largest market share, with 75 million PS3s sold worldwide by 2010.[/b]" - GAMESPOT

[url]http://www.itwire.com.au/content/view/7253/127/[/url]
"The company predicts that [b]more than 120 million PS3s will be sold through 2012[/b], compared to 60 million Xbox 360s and 23 million Nintendo Wiis. North America will account for more than 50 percent of all console sales over this period." - ITWIRE

[url]http://www.itnews.com.au/newsstory.aspx?CIaNID=43981&src=site-marq[/url]
Dublin-based Research and Markets claims that the latest version of [b]Sony's games console will rack up 71 million sales[/b], with the Xbox 360 selling around 40 million and the Wii coming third with around 31 million. - ITNEWS

mykie @ Jan 31st 2007 12:38PM

The sauce might be really good, but you wouldn't know it because there's only one steak that's any good with it...

...and the really good steaks won't be out until 2008.

Also, as I understand it, you can get some chicken with this sauce, but you can't actually use the chicken with this sauce, you have to use a different (albeit less expensive) sauce.

Furthermore, you cannot get the chicken without buying this sauce first.

Petey @ Jan 31st 2007 12:49PM

Is it backwards compatible with other meats besides steak? Will it even work on "cafeteria food"? The next generation of sauce doesn't start until Sony says so!

Petey @ Jan 31st 2007 12:52PM

I'm waiting until the "sauce wars" are decided before choosing my sauce.

Slaziman @ Jan 31st 2007 12:56PM

This sauce is based on ingredients that actually were made in Ancient Japan.

mykie @ Jan 31st 2007 1:04PM

They totally copied the Nintendo sauce.

Myke @ Jan 31st 2007 1:19PM

Can I use this sauce with Giant Enemy Crabs?

Chris @ Jan 31st 2007 2:29PM

They didn't add the "Shake Well" notice on the bottle until they saw Nintendo do it with their sauce.

religiousjedi @ Jan 31st 2007 1:50PM

Now I'm really considering to buy a PS3...but it still needs that grill I was promised!

32_Footsteps @ Jan 31st 2007 1:45PM

The impressive thing is that this sauce allows for real-time entree switching.

Jake @ Jan 31st 2007 1:47PM

This is the funniest Joystiq post I've read. And Kain's SDF post just tops it off. I can just imagine his face getting all red, his pudgy hands trembling as he scrambles to make his post, posting it, and his head then exploding.

Damn Kain, take a chill pill and wash it down with some weak sauce. It's only 599 yen.

Jake @ Jan 31st 2007 1:58PM

It is ironic as well that the sauce just a different label on a sauce that was already out, it just costs more.

The manufacturer claims you can use the sauce on larger pieces of meat, but the meat will magically not cost more and be of same quality, only bigger.

The manufacturer claims it tastes way better than all other sauces. It is the future of sauce.

The sauce is based on real historical Japanese recipes. Like many sauces from its era, it contains giant enemy crap.

I accidentally spelled crap instead of crab, noticed it, but decided to leave it. Somehow it's better that way.

Okay, I got nothin'. You can only beat a dead crab so long before it fades from the screen to open up RAM for other crabs.

Farseer @ Jan 31st 2007 2:09PM

@Kain

I tried to follow your links, but they were tagged in a funny way, and I wasn't in the mood to dissect them and enter the URLs manually. Nonetheless, you were gracious enough to supply some out of context quotes for our reading pleasure.
What stand out in these quotes are words like "believe", "predict", and "claim". In terms of an argument, these words really don't do much. Theologists often have problem with this too. Just food for thought.

SDF to the rescue!

Derbeste @ Jan 31st 2007 2:56PM

Sony sauce = Refrigerate after use.

MS sauce = Refrigerate DURING use.

32_Footsteps @ Jan 31st 2007 3:01PM

I'll be horrified if the commercials for this sauce involve a baby drinking it and becoming incredibly creepy.

Myke @ Jan 31st 2007 3:22PM

THIS JUST IN!!!!!!

Sony to announce a new line of pubic-hair shampoo to eliminate giant enemy crabs. Apparently you have to apply the shampoo, wait a little while and eventually the crabs will develop a glowing red spot that you have to attack for massive damage. I'm not familiar with crabs though so perhaps Fred T. or Truth or The Intangible Fred T.ruth Fact can weigh in on this one...

sphetr2 @ Jan 31st 2007 3:30PM

It's Texas Style! Teeexaas Styyyyle!

beesnipe @ Jan 31st 2007 3:50PM

Did it cost $5.99 us dollars?

Slaziman @ Jan 31st 2007 3:59PM

38 (Myke) wins this thread

B @ Jan 31st 2007 11:03PM

You would need a lot of bottles to marinate the giant enemy crab.

AwesomeStuff @ Jan 31st 2007 4:24PM

"38. THIS JUST IN!!!!!!

Sony to announce a new line of pubic-hair shampoo to eliminate giant enemy crabs. Apparently you have to apply the shampoo, wait a little while and eventually the crabs will develop a glowing red spot that you have to attack for massive damage. I'm not familiar with crabs though so perhaps Fred T. or Truth or The Intangible Fred T.ruth Fact can weigh in on this one...

Posted at 3:22PM on Jan 31st 2007 by Myke"

Apparently you forgot to mention the shampoo is called Sony's Brain Wash and Sonys also making new Kool-Aid flavors! :D

Skwurl @ Feb 1st 2007 8:13AM

#38

Lol.

I have a sinking feeling that Fred T and the 'gang' are actually one of the same.

Ditto for > & Optimus Prime.

32_Footsteps @ Jan 31st 2007 4:44PM

Myke, you only have part of the story. Just wait until you see Sony's new dandruff-fighting shampoo, Selsun Blu-Ray. It allows for true high-definition hair care and allows you to wirelessly fight further scalp problems.

Martez @ Jan 31st 2007 4:45PM

sphetr2 wins.

raycosm @ Jan 31st 2007 6:30PM

Needs to come to US

KM @ Jan 31st 2007 7:55PM

I was looking at this thinking "yea this looks funny but it's not THAT funny" but then upon further inspection of the entire label (and you have to be able to read and understand the Japanese writing), it's a very clever play on words that blends irony and sarcasm (which is a rare trait in the Japanese people)!

The writing just under Kutaragi's face says SIXAXIS and to the right of it says "Emmy award winner", which of course refers to Sony announcing that they had been awarded some coveted award from the Technology and Engineering Emmy Awards for their sixaxis controller.
We all know that Sony later retracted their statement when the Emmy people said "uh-uh" and said the award was for their previous dual shock controller.

Now the green label underneath all that says "Over 1 million (PS3) units shipped" and under that it says "but the sauce is Sony".
This in itself is not so funny but it is when you consider that "sauce" in Japanese is pronounced "so-su".
So-su is Sony → Source is Sony.
So the punchline is "there's over 1 million PS3s shipped but the same company that claimed winning an Emmy for their Sixaxis controller is the source of this figure".

I know explaining it kills the humour...