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Reader Comments (12)

Posted: Jan 31st 2007 5:14AM (Unverified) said

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Isnt it pronounced with the japanese character for 'se'? making the 'e' sound more like the 'e' in 'pen'?
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Posted: Jan 31st 2007 5:28AM (Unverified) said

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Pronounced "Say - guh". Just think to all the early 90s commericals where they end with the excited "SAY-GUH!", also when you start a good chunk of games the intro screen with the soft "saaayyy-gguuhhh!"

So while I've always said "seh guh", the company seems to disagree with me.

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Posted: Jan 31st 2007 5:44AM (Unverified) said

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Yup, I'm in New Zealand and we say it "Seega". You know, it is actually an E (say the letter 'E' now put it inside SEGA – there you go). You guys say "Pen" like "Pan" and you say "Pan" like "Pe-an". It's awesome.
Awesome as in, screwed up.
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Posted: Jan 31st 2007 7:09AM (Unverified) said

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Yeah I always said 'Seega' for the game company too. So does everyone else I know. Maybe it's an Austrlaian thing.
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Posted: Jan 31st 2007 8:08AM (Unverified) said

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It really shouldnt be that hard to learn how to pronounce it, the genesis sonic games screamed it at you when you turn the system on.
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Posted: Jan 31st 2007 12:46PM (Unverified) said

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@ accidental

so I guess you pronounce "wii" like "why"?

d'naw how et works upp'n naw zelun', but dawn heah letters 'r havin' all kindsa pronounciations, dependin' on thuh situh-ation.
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Posted: Jan 31st 2007 10:00AM (Unverified) said

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Jogging is supposed to be pretty wild, as I understand it :)
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Posted: Jan 31st 2007 10:31AM (Unverified) said

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Well, actually, suing isn't a problem in this case:
http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm#7

Even if they were pronounced the same way, I doubt anyone would argue that it's easy to confuse a major game developer and publisher and an engineering firm.
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Posted: Feb 1st 2007 12:48AM (Unverified) said

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So that power plant is outside my hometown. Kinda interesting that I didn't realize that Sega was so close.
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Posted: Feb 1st 2007 2:14PM (Unverified) said

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[ so I guess you pronounce "wii" like "why"? ]

Yeah I did when I first read it, until I looked further and found the two i's were pronounced "ee" same as in "skiing" since there's two i's it's an e sound.
Sega is still one e, with an e sound.

I realise there are different pronounciations in different places.
If you want to write New Zealand and make it sound like how we say it:

"Nyew Zeelund"

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Posted: Feb 1st 2007 9:47AM (Unverified) said

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I would have thought it should be pronounced seg-ahh similar to the seg in segment.
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Posted: Feb 1st 2007 9:59AM kip said

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Most people I know say "pen" like "pin", not "pan". I've never heard anyone pronounce "pan" as anything other than "pan".

Also, when a word is transliterated from another language, "e" is typically pronounced like in Latin/Spanish, which is to say, the long "A" sound in English. An "i" is usually used for the long E sound (again, the Latin/Spanish sound for "i"). If it was supposed to be a long E, it should have been spelled "Siga". Which wouldn't be pronounced "Sigga".

We do have a very convoluted language, that has very little to do with phonetics ("ough" can be pronounced something like 14 different ways).
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