After reporting some pretty disappointing losses
, Sony is desperately trying to restructure its games division to at least break even. After stating boldly that they will not give up
on the PSP, Sony will now seriously push the multimedia capabilities of the system. They've already started developing partnerships with media providers
, such as amazon, but it looks like Sony is looking for even larger partnerships.
According to MarketWatch
, analysts are predicting Sony will partner up with "at least one big ISP, such as Yahoo." Such tie-ins will promote the PSP's ability to download movies, television shows and PlayStation games
. The PSP is technically capable of doing a lot, but the goal is to get the word out to the mainstream.
"It was pretty much a competition issue with the Nintendo so we have to fight back by introducing more attractive applications [for the PSP] by using the network," Nobuyuki Oneda, Sony's CFO, told the Financial Times.
! Via paidContent