Unfortunately, "Jump in" was already taken. Yahoo's "Brand Universe" initiative remains slogan-less and intentionally under-promoted, still represented by a single brand portal, Wii, supposedly the first of one hundred.
The Wii portal quietly launched last fall, attracting a reported 1.2 million visitors during the month of November -- when Wii-ziness was at an all-time high. The portal continues to haphazardly pull in a variety of Wii-tagged content mostly originating from Yahoo-branded sources like Flickr and MyWeb, as well as from social bookmarking site del.icio.us. Not surprisingly, all of the featured game content links to Yahoo Games.
After a brief visit, we didn't find much incentive to ever return. Biggest turnoff? No system in place to manage the relevance of the portal's content. Really, one picture of 'Fanboy X' cuddling his Wii is more than enough. Try again, Yahoo.
[Via Gamasutra]
