EA today announced its acquisition of SingStar SingShot Media, bringing founders Ranah Edelin and Niranjan Nagar into the fold as company VPs. SingShot, an online karaoke community, is operated by a five-person team, which now joins the EA Sims division.The user-generated technology will be applied to several community-based projects in development within EA, suggesting that some implementation of the service could extend beyond the PC platform and be offered through console networks (e.g., Xbox Live). The widespread appeal of SingShot could help EA further expand the already broad Sims-consuming demographic.
Prior to SingShot, Edelin and Nagar created Rhapsody, a digital music subscription service that was eventually sold to RealNetworks.
SingShot's 'Most Played' recording:
