Former Gathering of Developers executives Mike Wilson and Harry Miller are buck-buck-bucking the trend of safe bets (major licenses and sequels), founding an "independent, artist-driven" game publishing company dubbed Gamecock Media Group. "At least they're not infringing on my trademark: Gamepecker," approved Joystiq's Chris Grant.

The Gamecock brand is symbolic of Wilson and Miller's "keep it fun" attitude, explained a rep from the 'cock pen,' adding that "Gamecock will just be a little name on the back [of the box]." This is an effort to spotlight independent developers and offer these studios the necessary freedom and financial incentives to contribute original content to the industry. "[Things] are getting stale. We aim to change that," vowed Wilson. Gamecock has announced the following five titles, which it plans to publish during the next few years, spanning PC, consoles, and handhelds:

• Fury (Auran) - PvP MMO game for PC; scheduled for release during 2007 holiday season
• Insecticide (Crackpot Entertainment) - film noir action-adventure game set in a decaying world run by bugs; available for the 2007 holiday season on handheld (TBA) and PC
• Mushroom Men (Red Fly Studios) - set in an incredibly detailed, stylized world where mushrooms have taken on human-like features and are now embroiled in a civil war; slated for a spring 2008 release on a "next-gen" console and handheld (both TBA)
• Hail to the Chimp (Wideload Games) - impossible-to-classify party game based on politics in the animal kingdom; scheduled for release in spring 2008 for "next-gen" consoles (TBA)
• Hero (Firefly Studios) - a brutal, but comical romp through the "real" world of medieval dungeons; coming to a "next-gen" console (TBA) and PC in spring 2009