Former EA prez joins Microsoft as strategic adviser
Former president of Electronic Arts Worldwide Don Mattrick has joined Microsoft as a strategic adviser for the Entertainment and Devices group. Details of Mattrick's new duties are vague, but Peter Moore has compared his arrival to a baseball superstar signing with the Yankees. Meaning he'll choke come playoffs?Moore insists that there's no bad blood between him and Mattrick that might stem from "long-ago" tensions with EA -- not that Moore wouldn't consider goin' a few rounds with EA CEO Larry Probst. While with Sega, Moore battled through EA's refusal to support Dreamcast, and then a bitter rivalry between Sega Sports and EA Sports; and more recently, EA's stubbornness with regard to Xbox Live. But apparently, Mattrick and Moore have been exploring opportunities to work together ever since Mattrick departed EA.
Mattrick did so in the fall of 2005; ending his obligations to EA in February 2006. In the interim, Mattrick focused on family and friends -- and fitness. While most excited about contributing to Xbox Live's growth, Mattrick will extend his advice beyond games, reaching out to J Allard and the Zune crew.
Reader Comments (Page 1 of 1)
Sensai @ Feb 22nd 2007 10:34PM
Does this mean that we're going to have annual, and not all that good, releaes of Halo?
ryanredzie @ Feb 22nd 2007 11:31PM
So horse armor will also become a XBOX 360 exclusive then?
bootsielon @ Feb 23rd 2007 12:34AM
This means Microsoft will recycle old, crappy content nda re-sell it even crappier as if it was new. Oh wait... they're already doing it, so there's not much to worry about then.
9P @ Feb 23rd 2007 1:40AM
Great, so M$ will be glitchy without server support or patches to fix it's problems! Awesome!!
steve17 @ Feb 23rd 2007 3:43AM
@1&2. LMFAO!!!
@3. ok tell me exactly what microsoft THEMSELVES rerelease every year that is the same crap.
@4. hmmm. isnt that already what $ony is doing?
Meliv @ Feb 23rd 2007 7:11AM
OH NOEZ
Jake @ Feb 23rd 2007 7:58AM
1-4 Some pretty retarded comments there boys. Congratulations, everyone that read those knows you are dumbasses.
Sensai @ Feb 23rd 2007 8:42AM
Jake, I'm 99% sure that all of us were joking.
I know sarcasm's hard to detect, but really...this was pretty easy.
fahmi @ Feb 23rd 2007 9:24AM
on the positive side..
we might see the former EA president persuade his 'friends' to make some of EA release exclusive to Xbox.
abib @ Feb 23rd 2007 9:26AM
on the other note..
how do I change my password? I cant remember monstrosity of a password such as: oMGhI2uPwN3d