I went shopping online for a new car this weekend and while I know Scion aims their cars at gamers, I was still surprised to see a PSP download pack on their site. The download is made easy as can be with an installer that does all the work for you, putting videos, an upgrade accessory catalog images and 8-bit game inspired techno tracks on your PSP. While many may not be impressed by advertising towards gamers, it does show how much the industry has changed when the products being aimed at gamers is now cars rather than just toys or comics. If only the Scion came with a standard PSP docking bay, I'd be even more impressed.
