Mmmm. Where to begin. What you are about to see (if you haven't already) is one of the weirdest PS3
Mmmm. Where to begin. What you are about to see (if you haven't already) is one of the weirdest PS3
Reader Comments (99)
Posted: Mar 5th 2007 4:43PM (Unverified) said
@BPM, they say that A.I. is getting better so fast that it's actually doubling every 5 years. At this rate we'll all be killed in a robot revolution the second they become sentient. By that time, a robot would be able to communicate with us on the same level we are able to communicate with ants. If we can't beat them, we must join them. We must become cyborgs. I'd guesstimate we've got about 30 years to do so.
Posted: Mar 5th 2007 4:46PM sand0789 said
Youquin,
Are you from France? I don't mean anything hateful or spiteful by that. I am just curious. From your two posts, France and Italy seem the most likely.
Are you from France? I don't mean anything hateful or spiteful by that. I am just curious. From your two posts, France and Italy seem the most likely.
Posted: Mar 5th 2007 4:58PM (Unverified) said
http://www.youtube.com/watch?v=UF833-lpJDU
XBOX 360 european ad, fall in the same category as this latest PS3 ad. These are disruptive advertisements- they are selling the idea of the system, and they work.
XBOX 360 european ad, fall in the same category as this latest PS3 ad. These are disruptive advertisements- they are selling the idea of the system, and they work.
Posted: Mar 5th 2007 5:10PM (Unverified) said
I hope all that money in the briefcase wasn't from his second job...
That would suck.
That would suck.
Posted: Mar 5th 2007 5:11PM (Unverified) said
Dear Sony,
WTF!
Sincerely,
Reuyl
WTF!
Sincerely,
Reuyl
Posted: Mar 5th 2007 5:17PM (Unverified) said
ha ha
this add is great
this add is great
Posted: Mar 5th 2007 5:17PM (Unverified) said
That's pretty funny, samfish. And BMP, the AI is making fast leaps -- my buddy in the AI doctorate program at OSU has a program beating Warcraft 2 every 3-5 seconds, and it went through many losses before it because this proficient. It's learning, and for some odd facetious reason, he's calling his program "Skynet". Irony is a terrible fate.
As for the commercial, in the marketing business, it's all about raising above the "noise", meaning, the constant drumming of marketing. You have to do something innovative to turn heads. This commercial does that, but I think it fails on a "you should buy" level.
Jake, let Mr. Youquin be. He's already dug a nice hole for himself. We'll me mindful of him in the future.
As for the commercial, in the marketing business, it's all about raising above the "noise", meaning, the constant drumming of marketing. You have to do something innovative to turn heads. This commercial does that, but I think it fails on a "you should buy" level.
Jake, let Mr. Youquin be. He's already dug a nice hole for himself. We'll me mindful of him in the future.
Posted: Mar 5th 2007 5:20PM (Unverified) said
if that was a ps3 ad, then crispin glover's "what is it?" was a great production for xbox 360.
Posted: Mar 5th 2007 5:28PM (Unverified) said
well i thought the ad represented an anololgy of the many different genres that make up videogames....
why not look a bit closer next time instead of blowing off on the next bit of sony news...fucking cynicism
why not look a bit closer next time instead of blowing off on the next bit of sony news...fucking cynicism
Posted: Mar 5th 2007 5:29PM (Unverified) said
for the rocord: i agologized for my rant afterwards. so RUBANG B. when u are replying to one of my posts, the most recent one represents my current standing.
so dont go right into attack mode after i have clearly stated my previous statement was wrong.
and just so you know. when u blindly try to degrade me and launch personal attacks makes you just as bad as you claimed i was.
so dont go right into attack mode after i have clearly stated my previous statement was wrong.
and just so you know. when u blindly try to degrade me and launch personal attacks makes you just as bad as you claimed i was.
Posted: Mar 5th 2007 5:31PM (Unverified) said
Would anyone from Europe or anywhere outside america, stfu about america. My god, its like it completley acceptable to stereotype a whole nation. Lets say for instance a black man posted that he didnt like the commercial, then all these white people came along and said you black people are stupid, we white people like wierd commercials. You can bet there would be a big uproar, so all im saying is, say what you are gonna say, just cut off the diss to americans, ok?
Posted: Mar 5th 2007 5:32PM (Unverified) said
It may be a European commercial, but I think only the French will understand it. That alone is enough reason to despise it.
Posted: Mar 5th 2007 5:32PM (Unverified) said
@steve17, haha, I swear I posted my response before your apology and it just took Joystiq forever to post it. I recant my previous post.
Posted: Mar 5th 2007 5:39PM (Unverified) said
gross.
i saw a man bulge.
i saw a man bulge.
Posted: Mar 5th 2007 5:48PM (Unverified) said
Does this ad mean that you need a suitcase full of money to be able to affor a PS3?
Posted: Mar 5th 2007 6:00PM MNeko said
"Homer, was that our commercial?"
"I... don't... know!"
JR
"I... don't... know!"
JR
Posted: Mar 5th 2007 6:07PM (Unverified) said
it is very David Lynch, who is off the wall and creative enough to have been a European director rather than a sausage factory Hollywood hack. I know it is left of centre for the American market, fact is it is for a European audience with different sensibilities.
It is about making people talk, creating a buzz so it looks to have done its job. I am sure there will be a follow up ad which links all this to the PS3.
It is about making people talk, creating a buzz so it looks to have done its job. I am sure there will be a follow up ad which links all this to the PS3.
Posted: Mar 5th 2007 6:11PM (Unverified) said
....
I don't know what I just saw.
I don't know what I just saw.
Posted: Mar 5th 2007 6:18PM (Unverified) said
@Youquin's 3rd post..i believe...now that is what a comercial should look like....
Posted: Mar 5th 2007 6:42PM (Unverified) said
yes. i dont know what came over me. its just im a typical american. the kind that doesnt look down our noses at the world. doesnt support our troops dying in senseless wars. doesnt support political lies and bullshit to get us into those senseless wars. and i try to be understanding.
what set me off was the general "YOU AMERICANS" tone. i may not love everything but i do love and support the american way. and i will not say anything hurtful regaurding what country one is from. sorry to everyone who had to see that. im ashamed now.
we are all gamers here. lets treat each other like fellow gamers in a community all our own. and not go into where we live or what we believe. we are here on this site together as gamers. lets not fight because of political boundries.
what set me off was the general "YOU AMERICANS" tone. i may not love everything but i do love and support the american way. and i will not say anything hurtful regaurding what country one is from. sorry to everyone who had to see that. im ashamed now.
we are all gamers here. lets treat each other like fellow gamers in a community all our own. and not go into where we live or what we believe. we are here on this site together as gamers. lets not fight because of political boundries.
Posted: Mar 5th 2007 6:43PM (Unverified) said
Did you just call David Lynch a Hollywood hack? He just filmed his newest movie entirely on digital and distributed it himself. He seriously came to a local theater here in Pasadena, CA with the film reels and posters (that he made himself). It's probably the most independently made movie ever.
Posted: Mar 5th 2007 6:45PM (Unverified) said
@70.
also i have been messing with c# and c++
mostly c# and i know with c# u can upload ur projects to share through xbox live. i am in no way at all at any level of prgramming a game. but everyone has to start right.
if anyone out there uses C# i suggest you check it out.
also i have been messing with c# and c++
mostly c# and i know with c# u can upload ur projects to share through xbox live. i am in no way at all at any level of prgramming a game. but everyone has to start right.
if anyone out there uses C# i suggest you check it out.
Posted: Mar 5th 2007 6:56PM (Unverified) said
@70 I like Americans and I like America, I am saying that the European market is different and more open minded...generalisation but a fair one. I don't think this ad would go down well in mainstream America. It is a conservative nation on the whole is it not?
I am saying Hollywood churns out a whole lot of crap, sequel after sequel...generalisation (sometimes there is great innovation) but a fair one.
@71 I am saying Lynch isn't a Hollywood hack...he can also be a pretentious wanker but usually his films are interesting which is a change from the usual.
I am saying Hollywood churns out a whole lot of crap, sequel after sequel...generalisation (sometimes there is great innovation) but a fair one.
@71 I am saying Lynch isn't a Hollywood hack...he can also be a pretentious wanker but usually his films are interesting which is a change from the usual.
Posted: Mar 5th 2007 7:01PM (Unverified) said
Pretty neat commercial, actually. One thing about PlayStation and PSP commercials, they never pretend to cater to anything other than their demographic.
Posted: Mar 5th 2007 7:13PM (Unverified) said
@Broadside, oh word. I misunderstood your post.
Well some of my favorite directors are Lynch, Fellini, and Bunuel, and I think this commercial is just an MTV/Tarantino watered-down version of surrealism. It doesn't really do anything but says "Look at this wacky chain of events that led to this money exploding. Please give us your money for our product."
Well some of my favorite directors are Lynch, Fellini, and Bunuel, and I think this commercial is just an MTV/Tarantino watered-down version of surrealism. It doesn't really do anything but says "Look at this wacky chain of events that led to this money exploding. Please give us your money for our product."
Posted: Mar 5th 2007 7:14PM (Unverified) said
DAMNIT. a deleted post has me lookin like im directing a reply at myself.
LMFAO!!
its not my day
LMFAO!!
its not my day
Posted: Mar 5th 2007 7:41PM (Unverified) said
I'll second the Lynch as "Hollywood Hack" idea. His crap is "cool" when you're 16 or so and weird for weird's sake is off tha chain (as those hooky kids say), but I'll be damned if I can be bothered to care about any of his self-indulgent crap that he's been bestowing upon the film viewing populace ever since Fire Walk With Me came out. I couldn't care less how he makes and distributes his movies; he sucks.
Posted: Mar 5th 2007 7:43PM (Unverified) said
Retarded. This is the visual equivalent of throwing paint against canvas and calling it done.
Anyone can pull this shit out of their ass. People who like this shit have no taste whatsoever.
Anyone can pull this shit out of their ass. People who like this shit have no taste whatsoever.
Posted: Mar 5th 2007 7:43PM (Unverified) said
Well, fine I won't "second that" idea since, that wasn't the intention originally, but I'll first it! And I meant "kooky kids," not "hooky kids." FTR, I do like Fellini, Dali, etc. Lynch just doesn't compare with any of those guys.
Posted: Mar 6th 2007 7:23AM (Unverified) said
You can also see this on YouTube
http://www.youtube.com/watch?v=UDcmUmhNboE
http://www.youtube.com/watch?v=UDcmUmhNboE
Posted: Mar 5th 2007 7:51PM RavenB said
That advert was total shite. That is how you totally make a product look as weird and unappealing as possible. WTF were they smoking when they came up with that?
This is Living... Yeah right. This is living in insanity!
This is Living... Yeah right. This is living in insanity!
Posted: Mar 5th 2007 8:04PM (Unverified) said
It is interesting how small insignificant forums can degenerate into a personal war between people. Although, I am reading it, so I suppose I am in a way contridicting myself. Even so, this sort of mindless rant only leads to arguements. For me and the rest of us Joystiq goers, think before you talk.
Posted: Mar 5th 2007 8:16PM (Unverified) said
Hey konajinx, I think you mean Bunuel, not Dali. Dali's entire movie career consists of co-writing 2 scripts with Bunuel, and then not even showing up when Bunuel made the movies entirely by himself.
Then Bunuel went on to have a long successful career that brought surrealism from the fringes of the art world to mainstream Hollywood, paving the way for directors like David Lynch and Terry Gilliam.
Also, in defense of Lynch, you don't necessarily need plot to make something stimulating in other ways. I mean, where's the plot in Tetris?
Then Bunuel went on to have a long successful career that brought surrealism from the fringes of the art world to mainstream Hollywood, paving the way for directors like David Lynch and Terry Gilliam.
Also, in defense of Lynch, you don't necessarily need plot to make something stimulating in other ways. I mean, where's the plot in Tetris?
Posted: Mar 5th 2007 8:26PM teejaykay said
"51. @BPM, they say that A.I. is getting better so fast that it's actually doubling every 5 years."
Hmm... can artificial intelligence really be put into quantitative terms? How would they measure it to determine that one machine is "twice as smart" as another?
Hmm... can artificial intelligence really be put into quantitative terms? How would they measure it to determine that one machine is "twice as smart" as another?
Posted: Mar 5th 2007 8:32PM KiraXD said
Was that Robert Carlyle from Trainspotting?
http://en.wikipedia.org/wiki/Robert_Carlyle
http://en.wikipedia.org/wiki/Robert_Carlyle
Posted: Mar 5th 2007 9:34PM (Unverified) said
I like how everyone here thinks they're a marketing expert and they know what works and what dosen't. "It dosen't work" or "It won't sell PS3's," yet everyone is talking about it. The underline message of "I hate how its so expensive," is that people want one, otherwise they wouldn't even complain and just look the other way.
Posted: Mar 5th 2007 9:45PM (Unverified) said
I dont get the whole commercial at all.
Somebody needs to cock-punch these multi-million dollar corporation and tell them that ambiguous ads that have nothing to do with what the product does are worthless. I know they are trying to look cool with their polished commercials but they don't work. Take a cue from Apple and Nintendo on how to effectively do a commercial.
Somebody needs to cock-punch these multi-million dollar corporation and tell them that ambiguous ads that have nothing to do with what the product does are worthless. I know they are trying to look cool with their polished commercials but they don't work. Take a cue from Apple and Nintendo on how to effectively do a commercial.
Posted: Mar 5th 2007 10:06PM (Unverified) said
@Revo, you know, I have no idea how he quantified it, but it was something Kevin Warwick said. That guy's nuts, but I believe him. He's becoming a cyborg.
@Korben, we're not marketing experts, but we're their target market. As a video game enthusiast, I get to say "Nope, not taking my money with that crap."
@Korben, we're not marketing experts, but we're their target market. As a video game enthusiast, I get to say "Nope, not taking my money with that crap."
Posted: Mar 6th 2007 1:32AM (Unverified) said
Like the commerical, a little turned off by all three next gen systems... Wii gimic control looks like it will get boring fast too me... The 360 sucks as far as reliablity goes.... and PS3 has had negative press for everything else...
Basicly since I not heared good reports about eather system... I'll probably stick to my computer and older systems till a major price drop of some kind for the 360...
Basicly since I not heared good reports about eather system... I'll probably stick to my computer and older systems till a major price drop of some kind for the 360...
Posted: Mar 6th 2007 12:31AM (Unverified) said
OMGWTFBBQ
Posted: Mar 6th 2007 1:32AM ill trooper said
Seems that if you already like the PS3 you think this is an 'OK' commercial. If you hate Sony you'll likely come on here and say "it was stupid" and that "there's nothing to 'get' or understand."
If you're looking for gameplay footage, understand that this is in the early pre-release phase of the PS3 and you ain't gettin gameplay footage. They're trying to build a brand, not show you 'Resistance.' That's the what the 'Resistance' commercial will be for.
If you're looking for gameplay footage, understand that this is in the early pre-release phase of the PS3 and you ain't gettin gameplay footage. They're trying to build a brand, not show you 'Resistance.' That's the what the 'Resistance' commercial will be for.
Posted: Mar 6th 2007 2:55AM Slaziman said
I'm European but this shit was non-sense. Is this being aired on TV or is it just on that site? Maybe we will get a follow-up ad explaining what the fuck that was all about.
Regarding the Euro - American debate here, I constantly see things being sooooo much cheaper in America, I get truly pissed. The "higher" living standard is payed by 50% of your income... damn taxes.
Regarding the Euro - American debate here, I constantly see things being sooooo much cheaper in America, I get truly pissed. The "higher" living standard is payed by 50% of your income... damn taxes.
Posted: Mar 6th 2007 8:41AM (Unverified) said
It seems to me that the Americans in the comments like the commercial a whole lot more than the Europeans. Guess Sony is targeting the wrong demographics here.
Anyway, the Xbox "Life is short, play more" is still the best console add in my opinion.
http://youtube.com/watch?v=uswvZul1Z2s
Anyway, the Xbox "Life is short, play more" is still the best console add in my opinion.
http://youtube.com/watch?v=uswvZul1Z2s
Posted: Mar 6th 2007 11:24AM (Unverified) said
Sometimes it's just better to not ask questions, but instead appreciate the mindset the creators must have been in when they decided to make a commercial like this.
Posted: Mar 24th 2007 9:18PM (Unverified) said
The commercial is stupid and it definitely won't help to sell the PS3.
Posted: Mar 24th 2007 9:18PM (Unverified) said
The commercial is stupid and it definitely won't help to sell the PS3.
Posted: Mar 18th 2007 4:47AM JonahFalcon said
"57. ha ha
this add is great"
A lot of people here seem to have ADD.
this add is great"
A lot of people here seem to have ADD.
Posted: Mar 31st 2007 2:19AM (Unverified) said
Americans like myself do like weird commercials but they still have to get the message across about what they are advertising.
A good example of popular but weird American commercials include the ones for Target like these:
http://www.youtube.com/watch?v=Hx2S4X8N2Z4
http://www.youtube.com/watch?v=4-gsNxJQspw
http://www.youtube.com/watch?v=uaQwSjgTG0g
(this one is especially good, too bad the recording washes out all the vibrant colors)
A good example of popular but weird American commercials include the ones for Target like these:
http://www.youtube.com/watch?v=Hx2S4X8N2Z4
http://www.youtube.com/watch?v=4-gsNxJQspw
http://www.youtube.com/watch?v=uaQwSjgTG0g
(this one is especially good, too bad the recording washes out all the vibrant colors)
Posted: Apr 3rd 2007 6:00PM (Unverified) said
wow. this tops the creepy baby doll commercial. sony must be getting desperate.
as for commercial analysis, I think each console has something that makes it stand out. x360 has the best games, ps3 has the best power and graphics, and the wii has the most innovation and creativity. I like all the consoles but regardless, the approach sony is taking to their marketing campaign is childish. if you were really smart, you'd remember that the audience the ps3 is aimed at (rich kids, hardcore gamer sony fanboys{who will probably buy the console anyway}) don't take 5 minutes to overanalyze a tv commercial, they just want to see the product.
as for commercial analysis, I think each console has something that makes it stand out. x360 has the best games, ps3 has the best power and graphics, and the wii has the most innovation and creativity. I like all the consoles but regardless, the approach sony is taking to their marketing campaign is childish. if you were really smart, you'd remember that the audience the ps3 is aimed at (rich kids, hardcore gamer sony fanboys{who will probably buy the console anyway}) don't take 5 minutes to overanalyze a tv commercial, they just want to see the product.
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