If you liked the bed-jumping chick from Sony's recent "This is Living" ad,
then you'll probably love Sony's new PlayStation themed CONSOUL magazine.
Sony's Managing Director of Sony Computer Entertainment Deutschland, Uwe Bassendowski, took some time away from launching the new magazine in Germany, Austria and Switzerland to describe his new marketing tool: "The PlayStation brand will be shaped with PS3 as high definition home entertainment. With CONSOUL we look directly at the lifestyle of our customers. We address all, the fun of new emerging gadgets, the digital life of the internet, and naturally our outstanding games and films."
The magazine also promises to push the boundaries of good-taste.