The latest issue of gaming culture magazine The Escapist is out. Featured this week is a look at PopCap's success in the casual gaming business. Their latest hit, Bookworm Adventures Deluxe, broke the bank with an 30 month development period and a budget of over $700,000. It was a massive venture into unexplored casual gaming territory that has paid of quite well.When most people think about casual games the word "clone" springs to mind. If you've played Bejeweled, you've also played Zoo Keeper, Jewel Quest, Magic Lanterns, and Paris Hilton's Diamond Quest. Very little sets these games apart, yet the business continues to explode as companies release clones on a regular basis. Bookworm Adventures was a radically new idea, but according to PopCap they're just following their philosophy of "trying different things rather than milking a formula to death".
A number innovative puzzle ideas have trickled from PopCap's studios over the last few years, but they're not as clone-free as they would like to appear. With this timid step into the realm of genre hybrids, will casual game developers earn some much-needed respect? Or is it just another game idea to "borrow"?
