Microsoft had one goal in mind for the European Playstation 3 launch ... be annoying. The Xbox marketing team did everything in their power to humiliate, taunt, and make fun of Sony's launch, all with a smile and a devilish whit. We mentioned France's love boat and the Foster's beer delivery, but there were a few more incidents we didn't acknowledge.
- During the PS3 launch in France, the Xbox team sent out text messages to anyone who'd accept them wishing everyone great night.
- More beer was delivered.
- If you were a waiting in line for a PS3 in the UK, the Xbox team handed out chairs to sit on with a URL on the back. The website, toolate, taunts the PS3 by saying "Xbox welcomes PS3 to the next generation. Sony ... you're late! Let the games begin."
- There were also reports that Microsoft employees were standing on nearby rooftops blowing whistles to drown out Sony's press conference talk.
