EA has partnered with Nettwerk One Music to form a "full-service" music label, dubbed Artwerk. The Los Angeles-based company will seek out new and established talent for publishing and distribution deals, including its first-confirmed contracted recording artist Junkie XL (pictured). Having appeared on numerous EA game soundtracks, in addition to producing the entire soundtrack for Forza Motorsport
, JXL is an ideal candidate for EA's new venture.
With Artwerk, EA can capitalize on the entire process; no longer having to rely on its partnerships with other music industry labels to maintain EA Trax. "[EA] can now directly sign, develop, and launch artists for publishing, master recordings, sync deals and beyond," declared EA Worldwide Executive of Music and Marketing Steve Schnur. But will the full-service treatment provide a happy ending for the artist? As long as you're willing to sacrifice street cred for the chance to be heard by millions of EA gamers. Submit your demo here
, you desperate sell-out.