That didn't take long! UK retailer, Ariapc, is slashing prices on the recently released PS3. The rogue online outlet is putting the mega-selling console below the 400 GPB price point for the first time on the continent."We're running a promotion to create market awareness. This offer will only run for a limited period, and we have a limited quantity of machines available at this price. Rather than put money into marketing, we like to keep prices low - so the money is passed on and our customers are happy."
Whatever... this is a lousy strategy. They need to invest in marketing, pronto! How else will anyone ever know who these guys are? The special pricing could end today... or never. Ariapc is a bit aloof on how long you have. Our advice: if you want it now, buy it now.
