Maybe it has something to do with Phil's adorable accent, or their slightly upsetting European This is Living ads, but Sony did a number on the UK. Not only did the PS3 manage to break the record for best-selling home console launch in its weekend debut (take that, PS2!), but PS3 titles like Resistance and Motorstorm are sitting pretty at the top of UK entertainment software sales charts. Toss some free TVs into the PR mix, and things may just be looking up, but what's this?According to BrandRepublic, "as many as 20,000 pre-orders of the £425 console [were] canceled in the run-up to its delayed launch last Friday," totaling over £10m in lost sales! The same article quotes Nick Parker, an analyst at Screen Digest, who said, "This time next week we could be saying that the PlayStation 3 has been the most successful console launch ever." Uh, already true in the UK, Nick. So, widespread cancellations and the console still broke sales records? Then why are there still units on the shelves?
Let's not mistake a healthy supply of consoles to mean there's no consumer interest; the two may be related but, like everything, we imagine there's a great deal more going on than simple numbers on store shelves. Sure, there's no Wiis sharing the shelves, but that's because Nintendo (for some reason known only to them) can't seem to make enough of them (insert duct-tape wise crack here).
[Thanks, Dolla Dolla]
Read - Sony PS3 hit by £10m in cancellations [sub. reqd -- try BugMeNot]













(Page 1) Reader Comments
A complete idiot (Phil) could be spewing garbage (Sony GDC Keynote) and still sound incredibly intelligent. I wish I could do a British accent. :)
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Sony saying that there launch being a success is only a half truth. Yes it was a success they sold a large percentage of the inital shipment. Now did it have a truly sucessful launch? The answer is No.
Why no well because they didnt sell out. For a comapny to say something like "We met the needs of the people that wanted it most as well as leaving enough stock for any casual player" is a flawed statement. That means that they are taking a large gamble on the causal player coming to buy it.
The question is not will the C.P. (casual player) buy the system it is a question of when. So now instead of companies going crazy ordering more systems they are waiting for the systems in stock to sell so they can order more. Which means less money for Sony.
Meanwhile the 360 which has sold enough units in its 1 year of release does not need to worry about console says as much now its all the games ends.
(they do need to worry about consoles selling but they dont need to as bad anymore)
Meanwhile everytime a WII is put on the shelf it is sold. Which is also bad for Nintendo since people that are waiting around for a console can not get there hands on it so they may get tired of waiting and pick up through secondary markets (ebay) or just goto another system.
So as of right now the only one thats in an OK Spot is 360. But you read why.
Now in 1 year lets check in on the WII and Ps3 to see how they are sitting
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This generation like every other one before it will be determined how quickly you can build your user base by reducing costs, cutting price, and getting a large game library as a result. The hardware sales will push software development and software sales. Microsoft better get off their butts before the Wii actually starts making games and the PS3 releases its killer apps in the summer and fall.
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It not nintendo hype, moron, its peoples personal experience.
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Ok... Maybe you do need to lie.
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So again, I'm not sure what planet Sony's PR team is on, but down here on Earth (London specifically), nobody really cares about the PS3.
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I've read comments where the trolls exclaim that the NA launch was a failure because Sony couldn't meet the demand, only shipping a small quantity of units. Then you have readers who comment that this UK/European launch was a failure because there are still consoles available in stores. Simply amazing. In a weird way though, it's kinda cool to own a console that all the trolls HATE - I clearly made the right purchase :)
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The coming months should be interesting.
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So, you're saying there is no good way of launching a system then?
Too many systems, and they're sitting there, too few, and you're not supplying enough.... How can both be bad.
No matter how you look at it, those PS3 will eventually sell (and Im sure it won't take all too long) Either Sony will get the money slowly as they ship out small shipment by small shipment, or they can get it all at once, reguardless, the same amount of moeny will be coming in. I don't understand how you put a negative on them providing enough systems.
If they made 50 million and put them all on the shelves, yeah, bad idea, nobody knows if they will sell, but you'd have to be a damned fool if you think the rest of the PS3s on the shelf won't eventually sell.
Not selling out of a system when you launch with a lot is not a bad thing. If they launched with 100 unites, and didn't sell out, then they can worry.
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This is what I said about the Wii and no I don't want to be friends with you.
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Work is interfering with my blog commenting.
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A. 103
1 to take pictures documenting the contents of the box, 1 to mod it, 1 to blog about installing it, and 100 to argue about which brand was bought.
Get real people, it's not like Sony, Microsoft, or Nintendo killed your dog. If you can't think of one good thing about either the PS3, 360, or Wii, then you really are a moron. It really is sad to think of everything your ancestors went through so that ultimately you would be born. Please, show your ancestors some respect.
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Per http://www.itrackr.com/home.aspx
Wii -> 1% availability in the US
PS3 60G -> 93% availability
Hell... Even the 360 Premium is only at 79% availability.
Spin those numbers.
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"It not nintendo hype, moron, its peoples personal experience."
There are more casual gamers than hardcore gamers, you idiot. Of course the Wii would sell more with a bigger hype and more potential buyers. The world is ran on hype and money.
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So, you're saying there is no good way of launching a system then?
Too many systems, and they're sitting there, too few, and you're not supplying enough.... How can both be bad.
No matter how you look at it, those PS3 will eventually sell (and Im sure it won't take all too long) Either Sony will get the money slowly as they ship out small shipment by small shipment, or they can get it all at once, reguardless, the same amount of moeny will be coming in. I don't understand how you put a negative on them providing enough systems.
If they made 50 million and put them all on the shelves, yeah, bad idea, nobody knows if they will sell, but you'd have to be a damned fool if you think the rest of the PS3s on the shelf won't eventually sell.
Not selling out of a system when you launch with a lot is not a bad thing. If they launched with 100 unites, and didn't sell out, then they can worry."
Thats exactly what i am saying. There is no good launch.
A company needs to make money. They do not make money with having systems on the shelf. So they want a sell out.
However a complete and total sell out IS good depending on when you have restock. If the restock is a week after the launch then maybe it could be a good thing. The restock serves as the people that want the item that couldnt get it the first time as well as to sell to the casual gamer.
Where as a WII sell out where its hard to find them, as someone put it, "in the wild" you get people still looking HOWEVER you will also get people that get frustrated and just decided to get another system.
Also I'm not saying MS can sit back and relax now cause of the 10-11 million sold. What I'm saying is they do not have to worry about marketing the system as much as PS3 and WII still have to. All they need to do is worry about the games.
As far as nintendo having me believe in the "goofy hype" Its not true. My claim to get a WII was on the grounds that the response to the wireless is a tight as they (nintendo) promised. To me it is. So i went on a mission to find one. I was lucky to find 4 at my local best buy a good 3 months after I tried it out. I got mine someone saw me with the one I bought so they bought one havent seen the other 2.
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My claim to get a WII was on the grounds that the response to the wireless is a tight as they (nintendo) promised.
Yea duh thats called hype.
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Funny Cronos:
Everywhere here in Portugal, Wii's for sale. And I dont mean 2 or 3 each store, but 10 or 20. - Nintendo might be purposely holding out on supply to generate more interest and increase demand. People tend to forget this is a business and Nintendo have a very professional academy-trained marketing department. I mean, how else can you get away with a control-scheme gimmick and a console that sells out in some countries but DOES NOT SELL in others (where their marketing doesnt reach) - Ooops found the secret
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The launch seems like a success. It's not a runaway success, but it's a success. Orders will of course die down due to the lack of games though. Sony needs to get on that.
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There are units in stores in the US and the UK because Sony didn't drop the ball like Microsoft. Ps3 just had the biggest launch in UK console history. PS3 is outselling PS2 in Japan and is nearly on par with Wii. Casino Royale just set a media record by achieving 100,000 units on Blu-Ray, months faster than the first DVD title to reach that number. Where is the glass half empty in that?
You can't win in console sales without decent sales everywhere. That's where Microsoft has failed: They have not grown their market. Nintendo has. Sony has.
How in the world is having product available to sell customers a bad thing? Ask Microsoft how much it sucked that customers who would have bought a 360 if they could have at launch simply sat out the system and waited for the next big thing.
JET
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My claim to get a WII was on the grounds that the response to the wireless is a tight as they (nintendo) promised.
Yea duh thats called hype."
No it wasnt hype. It was Rob, a friend of mine who bought the system came over to a friends place and had me play WII sports. After that game my girlfriend agreed with me to get the system. So we looked and I found it.
Hype would be reading a magazine on how my life is worthless if I do not have the system.
That wasnt the case.
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You probably have only seen the empty display boxes and nothing more.
Now, I can not attest top the stock in Portugal, but I would doubt that their is over stock there. They are a fickle people. I know... I am one of them.
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Man I am having a hard time putting things in negative terms today....
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It's not hype, it's a short phenomenon that will die out at the some point in time.
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hahaha
Being outsold 3:1 is "being on par" in your book?
Japanese hardware sales for March 12 - March 18:
System - Weekly sales (Compared to last week) - 2007 sales - Lifetime sales
1. DSL - 121,471 (+12,959) - 1,718,799 - 9,168,683
2. WII - 67,070 (+22,575) - 915,139 - 1,834,782
3. PSP - 43,769 (-12,406) - 603,928 - 5,136,057
4. PS3 - 21,635 (-10,040) - 316,475 - 774,033
5. PS2 - 13,321 (-1,264) - 223,953 - 20,378,812
6. 360 - 2,910 (-423) - 71,632 - 336,334
7. GBM - 727 (-85) - 14,499 - 574,379
8. GBASP - 557 (-122) - 11,988 - 5,930,939
9. NGC - 367 (+127) - 5,039 - 4,174,507
10. NDS - 159 (+40) - 1,256 - 6,583,513
11. GBA - 9 (-4) - 454 - 8,823,660
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It might be selling because of hype, I never denied that. But what I was saying is that tales of Wii being sold out are NOT Nintendo hype.
Lets remove the modifiers so that your primitive brain can understand.
Tales are Not hype.
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"So, widespread cancellations and the console still broke sales records? Then why are there still units on the shelves?" I can almost see some scheming, bitter, twister hack concocting these words and rubbing his hands gleefully. Classic.
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There are alot of things that go into account for a successfull launch and the ability to make these sort of numbers. For one and most important there has to be enough systems to meet those numbers and Sony has been able to do that. With World wide launches on both the 360 and the Wii it is hard for them to be able to match launch numbers of a system that was delayed. And Im sure the lower demand here in the US for now helped to allocate more units to a European launch. That said I dont want to steal its glory or have it fail miserably but the whole picture should be looked at and I think Sony still has its work cut out for them to make it succede.
Im sure the US PS3 launch would have been better and would have been less crazy if there would have been more systems.
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Sony should be congratulated for selling so many PS3's, and for having stock on shelves... but does that justify a 5 month delay in Europe?
It's a double edged sword, too few units and ppl will get ruthless on ebay and call Sony out for still having production problems, too many and the launch is seen as a failure. Sony couldn't win!
I think it IS worrying that Sony have masses of stock in Europe. Having worked in logisitcs for a while I know that quite often it's the manufacurers who pay the warehouse costs for the retailers.
So not only are Sony losing money on each console sold, but they will be compounding that loss by paying their own warehouse costs and possibly the warehouse costs of the retailers as well. It's something most people forget... these units don't magically appear in the shops; and every part of the distribution and warehousing costs money...
So, if Sony shipped 1million PS3's in to Europe and sold 600k they still have 400k that are currently costing Sony more and more on a daily basis. Not something that will help the Sony bottom line.
Despite the great launch numbers (165k in the UK is impressive), the problem is that here is a distinct lack of buzz about the PS3. Both the Wii and Xbox360 had a real buzz about the lead up, launch and post-launch periods and I think this was partly because of limited stock and partly because they were offering something new. There's no tangible difference to the average consumer between Xbox360 and PS3.
Sony came to the table late, with a higher priced unit riding nothing but negative publicity and a very low-key and somewhat mystifyingly crap marketing campaign. The hardcore faithful and the 'must-have-the-latest-gadget' segments are pretty much filled so it'll be interesting to see how quickly the PS3 sells over the next 3 to 6 months.
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Ok, you hate M$ and Bill Gates, we get the picture. You want Sony to dominate, and for no one to have any real choice. We get it.
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Tin foil hat moment.
I wonder how many of those pre-orders were placed by "other companies" with the intention of generating bad press like this. This leads to the speculation that people trying to place pre-orders may have been told there were no more to be had early on, turning their opinions sour too, if the pre-orders were made by those "other companies".
Historically, the PS2 did not sell out in the US at it's launch while the PS3 did. I wonder what was being said back then about that fact.
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From the linked Joystiq blog. A little bit of an apology might be due?
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