Nintendo's advertising efforts have apparently hurt the company's kid-friendly image with at least a few Britons. An adjudication statement
from Britain's Advertising Standards Authority outlines seventeen distinct complaints over the animated violence in an ad for Twilight Princess and Red Steel
. One complainant even thought the ad was "reminiscent of recent videos released by hostage-takers in Iraq." Yikes!
Fear not, freedom-of-speech loving Brits; the Authority reviewed the content and determined that "the ad was unlikely to cause serious or widespread offence. [sic]" Surprisingly, we have yet to hear any similarly official complaints about Sony's excessively weird PS3 ad campaign
. Apparently a creepy guy in a jock strap
ranks below simulated sword violence on the British disturb-o-meter.