Today's most recursive game video: Third Life
by Zack Stern 
{ Mar 31st 2007 at 12:00AM }
Some of you, the exact number, we're not sure, have a Second Life. Others have a First Life. Today's video pick introduces the Third Life as part of a Kit Kat ad in the Netherlands. Created by UbachsWisbrun/JWT (caution: website resizes your window, plays sound, and otherwise annoys), Kit Kat only loosely ties into the joke. Regardless, the humor scores high with us gamers, and we highly recommend the video.Watch the ad after the break.
[Via Adverblog]
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Reader Comments (Page 1 of 1)
danjo1 @ Mar 31st 2007 12:34AM
this ad really illustrates the absurdity of second life.
Zachary Hinchliffe @ Mar 31st 2007 1:17AM
What does it have to do with Kit Kat?
Judd @ Mar 31st 2007 1:49AM
"What does it have to do with Kit Kat?"
Kit Kat's slogan has always been "give me a break." Although among gamers our downtime isn't neccesarily relaxing. In games like the Sims or Second Life we are "giving ourselves a break" from reality, only to spend that break time immating reality. Our Second Life almost becomes a second job and this is true among many other games such as World of Warcraft. I think the punchline of the joke, showing "Third Life", was to show the absurdity of virtually doing things that can be done in reality.
Sometimes you need to give yourselves a break from the stress of the day, but other times you need to take a break from your fake life and actually live the one that's given to you.
marc @ Mar 31st 2007 2:11AM
when i read the headline, i thought it was going to be a clip of someone playing/developing a mmorpg in second life.
Johnny @ Mar 31st 2007 3:51AM
quick, sombody figure out a way to throw Half-Life into the equation
Pzychotix @ Mar 31st 2007 4:09AM
See, the problem about it is that we refer to the "break" in the kitkat slogan as the verb. You know, literally breaking off a piece of that kit-kat bar?
I don't think of taking a break when it comes to the kitkat slogan.
ill trooper @ Mar 31st 2007 5:46AM
Funny! A 21st century 'Droste Effect'
http://en.wikipedia.org/wiki/Droste_effect
That looks more like a 'spec ad,' meaning an ad someone just creates themselves to build their video reel. The idea is good.
I think Johnny is right - quick, someone figure that out!
Slaziman @ Mar 31st 2007 8:40AM
Imagine how the graphics from Third Life look like! DAAAAMN!
samfish @ Mar 31st 2007 11:49AM
You know, even to this day, I still think leg warmers are hot.
Evan @ Mar 31st 2007 12:32PM
It's stupid to play a virtual world within a virtual laptop within a virtual world within your real laptop.
Isn't it equally stupid to watch a virtual political speech within a virtual stage within a virtual world within your real computer, like Obama is doing?
Isn't it equally stupid to watch a video within a virtual movie theater within a virtual world within your tv, like the PS3's "Home" is doing?
Arbuz Chokaro @ Mar 31st 2007 12:55PM
@10
No?
ALH @ Mar 31st 2007 1:35PM
'Isn't it equally stupid to watch a video within a virtual movie theater within a virtual world within your tv, like the PS3's "Home" is doing?'
it works for MST3K
BHSPitMonkey @ Apr 3rd 2007 12:25AM
@9
By design, no?
Paul @ Apr 2nd 2007 1:54PM
... as seen in the movie "The Thirteenth Floor"