Army: Gamers can "take this to the next level" with military service


The goal of the America's Army game has always been to make military service seem more palatable to a generation of gamers. Now, the army is making that goal more explicit with a TV commercial pushing military service as "the next level" of military games.

The ad starts with a couple of gamers playing a Rainbow Six-alike game for a few seconds before the virtual soldier they're controlling taps on the glass, startling them out of their revelry. "You look like you're really into this," he quips. "You ready for a real challenge?" An announcer comes in to encourage viewers to "find out what you're really made of, and how far you can go" over a vignette of happy, action-packed military images. Viewers are encouraged to call in and get a copy of America's Army and a "special interactive DVD," whatever that is. Our military friend comes back at the end, asking the gamers and the viewer if they're ready to "take it to the next level."

Well, are you? Personally, we're plenty happy using games to get the vicarious thrill of military service without the high risk of death and injury. See if you feel differently after watching the video below.


Tags: ad, advertisement, america's army, America'sArmy, army, propaganda

Reader Comments (Page 1 of 2)

Joystiq Features





Featured Galleries (view all)

Trauma Team (2/10)
Ancients of Ooga (XBLA)
Need for Speed: Shift Ferrari Racing Pack
Rocket Knight character art
Calling (2.8.2010)
Age of Zombies (PSP and PS3 Minis)
Blaster Master: Overdrive (WiiWare)
Supreme Commander 2
Metro 2033 (02-04-10)

Team Joystiq

Chris Grant

Editor-in-Chief

RSS Feed

James Ransom-Wiley

Managing Editor

RSS Feed

Ludwig Kietzmann

Senior Editor

RSS Feed

Andrew Yoon

East Coast Editor

RSS Feed

Randy Nelson

West Coast Editor

RSS Feed

Justin McElroy

Reviews Editor

RSS Feed

Alexander Sliwinski

Contributing Editor

RSS Feed

Ben Gilbert

Contributing Editor

RSS Feed

David Hinkle

Contributing Editor

RSS Feed

Griffin McElroy

Contributing Editor

RSS Feed

JC Fletcher

Contributing Editor

RSS Feed

Kevin Kelly

Contributing Editor

RSS Feed

Mike Schramm

Contributing Editor

RSS Feed

Richard Mitchell

Contributing Editor

RSS Feed

Xav De Matos

Contributing Editor

RSS Feed

About Joystiq

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 125, for Friday, Jan., 29.



Archive | RSS | iTunes