While blockbuster franchise after blockbuster franchise continue to leave the comfortable land of platform exclusivity for the rocky shores of multi-platform anarchy, one mega-publisher is re-examining that strategy. In an interview with GamesIndustry.biz, THQ CEO Brian Farrell lays it out for us (and points out a fun YouTube video while he's at it):
"I don't mean to over-simplify this, but in the past a lot of publishers -- including us -- would say, 'Okay, let's make a game and get it across every system.' That's not our strategy going forward; there are going to be different gamers for the different systems. So our strategy is different types of content, segmented on who the users of the systems are."
Of course, the Wii and PS2 continue to share newly developed titles, and the PS3 and Xbox 360 will certainly continue to do so. Perhaps, with the Wii's humble graphical capabilities, and the PS2's incredible penetration rate and pretty good forwards compatibility, Sony's aging super-console will continue to see active development for the life of the Wii, while the Xbox 360 and PS3 continue to battle for the "core gamer," as Farrell puts it. Sounds like a winning combo to us.
THQ boss talks multi-platform trends
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