Wow. I'm speechless. It's 5 minutes and 48 seconds long... but it won't take nearly that long for your jaw to drop.
This may be a first for video game advertising. We'll refrain from spoiling this for you. And we'll refrain from embedding the video directly to ensure that you know what you're getting into when you click-through.
Here is Sony's masterpiece
. Click through at your own risk. I guess the PS3 isn't for kids... can you imagine Nintendo advertising like this?
Please, let us know what you think of the final, complete "This is Living" commercial.