For consumers under 40, a recent study produced by Connection Research showed there is no doubt in their mind that the Sony brand is still as popular now as it was before the latest generation of consoles were released. This is good because for market researchers, Australia has been a fairly good indicator for how the Western world will react to any given device.The study questioned over 3,000 participants with a series of questions about individual and household usage of technology. They were asked to name their preferred brands of certains bits of hardware, including video game consoles. No prompts were given -- it was all up to the consumer. The results for 2007 echoed the results from 2006: then, Sony was the preferred game console (40%). Now, Sony dropped an overwhelmingly unbelievably gigantic amount... 39%. So, the mind share of consumers still belongs to Sony. Now Sony just needs to find a way to get an equal amount of wallet share. Like... games. Oh, summer, you must come to the US now, so we can snag some decent PS3-centric titles!
