The game was developed by NanaOn-Sha (roughly translated as Seventh Sound Company), and has seen release in over 70 countries. The story of the rapping dog that "gotta believe" became so popular that the series branched off into new areas. For example, McDonald's promotions. It eventually transformed into a 30-episode anime series in 2001. The franchise grew with the eventual sequels, PaRappa the Rapper 2 and Um Jammer Lammy.
Its initial release was met with nearly universal critical acclaim. Rodney Alan Greenblat, a popular artist in Japan, created illustrations that came to life in a way the gaming world had never seen before. The music was also unlike anything the gaming world had experienced. It wasn't long before it built a dedicated fan community. We hope the upcoming PSP version will revive the long-dormant franchise. Isn't it time for an entirely new addition to this series?