(Hint: it's Iwata. Iwata is boss.
) Nintendo just released their financial results briefing, which contains a transcript of a question-and-answer session with Nintendo president Satoru Iwata
. Ever wondered what it would be like to work for Iwata? This quote should replace that wonder with terror:
"When I received a report from the U.S. that they sold 1 million Pokémon Diamond & Pearl
already, I asked them, 'why did you sell only 10,000 Brain Age
last week, when Europe sold through 30,000?' This is a typical example of how I communicate with our people in the U.S."
Why would Iwata be so mean in the face of ostensibly great news? Because he's a huge jerk? Probably not. For one thing, Pokémon
selling a million copies doesn't mean that anyone at Nintendo of America did anything particularly well. All they had to do was release it, making sure that the word "Pokémon" was clearly visible on the box.
But more importantly, Iwata isn't looking just to sell a bunch of games. He wants to expand the gaming market in the US like the DS has in Japan, and for that, Brain Age
needs to get into non-gamers' hands. Then Nintendo can sell a bunch of games to them
as well as to Nintendo fans. As Iwata notes in the report, 500,000 DS systems were sold in the US in March, which is a large number, but not as large as the 600,000 to 700,000 sold in Japan