Activision is breaking personal sales records! While a bit premature, they are claiming sales of $313 million for the fourth quarter and $1.51 billion for the fiscal year. This is mostly attributed to the Call of Duty, Marvel, Tony Hawk, and Guitar Hero franchises. The first and last are probably the biggest contributors.The fiscal year numbers are up from the previous year, which ended up around $1.47 billion. The fourth quarter sales have seen a ridiculous increase from the previously recorded $188 million. This company is growing every year, it seems, and will continue this trend well into our current generation of consoles. In fact, Activision attributes their success "on the back of Guitar Hero II and Call of Duty 3, and says it saw "better-than-expected" performance in its distribution business on the European launch of the PlayStation 3."
We're just interested to see where this company goes from here -- there are some pretty high profile titles on the way from these guys. Regardless as to whether or not they're PS3 exclusive, we think Activision is just going to grow into the size of EA, should they score any more incredibly successful franchises.
