Indie developers argue their way into selling a game

Game Producer's recent
Convince Me To Buy Your Video Game competition tossed the ball in the indie developers' court and made them argue their way into selling a copy of their game.
Wild promises were made, editors had their posteriors smooched, and a few devs went so far as to brag about the game's actual features! With the post-contest fog starting to clear, three arguments emerged as the most convincing sales pitches:
- The Witch's Yarn by MouseChief made a sale by boasting quality illustrations, a real-instrument soundtrack, and interactive sitcom gameplay.
- The Code Zone convinced Game Producer to pick up Duck Tiles by offering several discounts along with ... a pony.
- Kudos to Cliff Harris for selling a copy of his game, Kudos, by boldly asking "Can I enter twice?"
A contest like this isn't the best way to uncover hidden gems of the indie world, as offering ponies says very little about the quality of a game. On the other hand, it
is a good way for indie developers to stretch their PR muscles.