Countdown sites are so hot right now. You know what they are? They're this season's ARG. If you've got a hot property coming out, but you haven't gotten your countdown site in order, don't ever bother: We're not interested. Luckily for Nintendo, they wised up and finally got our attention for Super Smash Bros. Brawl, taking their site from regular, old, boring homepage (how 2006!) to a countdown to one week from today.
Now, as countdown sites go, it's kind of lackluster. There are no hours or minutes or seconds, so we can't stare for hours on end, watching each second peel away as we breathlessly contemplate how meaningful our lives will be when the timer reaches zero. But there is a logo there (not just a number) so we don't forget what game we're counting down to in all the hubbub. Very practical. We suspect that Nintendo might be spilling the beans on this and some other hot properties next week (thanks in no small part to a press event hinted at by Matt Casamassina), but to get too hung up on what the countdown is counting down to is to really miss the point. It's a countdown, man: Live in the now.
