PGR screenshot used to promote PS3 ... again

by Ross Miller { May 17th 2007 at 2:55PM }

For the second time this year, an image from Bizarre Creations' Microsoft exclusive Project Gotham Racing series found its way into a Sony promotion. On a Spanish internet ad for both Kia Motors and the PlayStation 3, a virtual Kia car with a PGR license plate could be clearly observed in a scene where the virtual and real car kept fading into one another. Though it has since been fixed, CVG managed to capture the incident.

Previously, a PGR3 render had been used by Sony to promote Gran Turismo: HD on Sony's official PSP Connect site. As CVG suggested, we don't blame Sony for this ad blunder -- more likely the err came from Kia's camp. Shame on Kia, though, for realizing that this image obviously isn't "True HD"; that should've been the first red flag that something is amiss.

Tags: cvg, kia, pgr, project gotham racing, ProjectGothamRacing, sony

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Reader Comments (Page 1 of 1)

JodyAnthony @ May 17th 2007 2:58PM

hahaha, hilarious

Martez @ May 17th 2007 3:13PM

Awesome. How does that even happen, let alone happen twice?

Fry @ May 17th 2007 3:15PM

The Spanish site compared driving a Kia to driving a Ferrari Enzo on the PS3... Not only did they use a screenshot of PGR3, but they got the car wrong too. That's a F430, not an Enzo. lol

Joe Smith @ May 17th 2007 3:50PM

Life is just too funny sometimes.

Phranctoast @ May 17th 2007 3:57PM

this is great.

Phranctoast @ May 17th 2007 3:57PM

this is great.

deaftly @ May 17th 2007 4:25PM

for a minute i thought sony could go a week without another blunder, but they came through again, thank god

3cubedminus3squared @ May 17th 2007 4:28PM

This reminds me. Forza 2 is coming up. yay

Vexorg @ May 17th 2007 4:32PM

Still up here:

http://www.kia.es/ps3/

kabes @ May 17th 2007 4:33PM

I was worried about a lack of Sony screw-ups this week, but of course they never fail to deliver. I should have never doubted them.

mccomber @ May 17th 2007 4:40PM

The people in the comments still blaming this on Sony are great. Strong work guys.
I do love the idea this implies — Kia. It's almost like driving a real car.

Joshua @ May 17th 2007 5:01PM

Everyone's doing it!

Snukadaman @ May 17th 2007 5:21PM

anyone confirm if you use someones product in a advertising you have too ask for permission too use said product....im sure someone at sony was given a heads up about this...im sure huh???

Jake @ May 17th 2007 5:32PM

Okay, once is an accident. Twice fishy. If it happens a third time I will call shenanagins.

Jim @ May 17th 2007 6:20PM

Oh my, *LOL*

Einhanderkiller @ May 17th 2007 6:48PM

All I see is Ridge Racer.

Philippe Valois @ May 17th 2007 7:25PM

Who wrote this!?!?!?
:a virtual Kia car with a PGR license plate could be clearly observed in a scene where the virtual and real car kept fading into one another

JESUS!
Do you have any idea what a Kia looks like????
This is a Ferrari!

Kevin @ May 17th 2007 7:55PM

Who owns the rights to Project Gotham Racing? Bizzare or Microsoft? Because if Bizzare own the rights, could these be signs that PGR may appear on PS3, now that this mistake has happened twice? I mean, Sony was the publisher for Geometry Wars on mobile phones, so perhaps MS doesn't own Bizzare and the rights to their games?