Joystiq interviews BioShock LE cover artist Adam Meyer

First of all, thanks again for doing those. Tell us a little bit about yourself.
Well, I'm 27 I think, I live in the Orlando area with my beautiful wife. And I own my own freelance design business called Crystal Clear Art.
How did you get involved with graphic design?
I've always been interested in art. And once I graduated high school it became clear that if I wanted to make a career out of art, it was best to get into graphic design over the more traditional stuff. I went to community college but dropped out in favor of just getting right into the field. I got my first design job doing layout work for a small little print company and basically learned what I could from it and the left. I kept repeating this pattern for about 8 years. I'd work someplace, learn everything I could, then quit and find someplace that could teach me new things.
After I worked my way up to art director at a local design company I decided it was time to get out on my own. And here I am.
Gallery: BioShock: Making of the LE Cover Art
How long has Crystal Clear Art been around? Who have been the big clients?
I've been in business for myself for about a year and a half. I'd have to say my biggest client is 2K Games now. *smiles* Actually I got a chance to work with a lot of really cool companies at my job before this. I've done some stuff for EA games, Chick-fil-A, YMCA, and a lot of Big Christian Bands.
What did you do for EA?
Nothing that anyone will ever see probably. I did a lot of their t-shirt designs that they used in-house. I did a pretty cool t-shirt for GoldenEye Rouge Agent that had Bond dead in the classic "down the barrel" view. [You can view this t-shirt on the Crystal Clear website by going to the Clients section and clicking on the first picture in the bottom-right "Client Logos" section. -- Ed.]
Awesome. Okay, now on to the BioShock cover art contest. How did you hear about it and why did you decide to get involved?
It all came about one night that I just couldn't sleep. It was like two in the morning and I got out of bed and went to the computer. I came across the contest on the Cult of Rapture site and figured I could either try to create something cool, or watch infomercials. I'm glad I choose the former.
I was really hesitant at first as I've entered a few movie poster contests and have never made it to the final round. It eats me up to see entries not as good make it, but thats what happens when guys in suits judge. I'm glad I got a panel of cool judges at Irrational that picked mine, Especially with a lot of other really cool entries.
How did you come up with the logo? What were you trying to convey thematically?
The first thing I did is what I do with all my jobs: research. I looked through BioShock's website trying to figure out what they were going for, then of course did some research on the art deco style used in the game. Then it was just a matter of figuring out something that (1) Could be possible to be embossed (i.e. something relatively simple) (2) Something that was marketable, and (3) Something that fit the themes of the game. Hence the art deco style combined with rusted metal, water spots, and they ever-popular rivets. I can't see rivets without thinking of underwater.
So you didn't know much about BioShock before this contest?
Oh no I did, I can't wait for this game. It looks to be one of the most original games ever made. And artistically it's just amazing. I just wanted to make sure I had a very firm hold on what they might be looking for. I can't wait to play this thing!
Were you a fan of the System Shock series?
Admittedly, I never played them. Here comes the bashing right? I only just heard about them when I began reading up on BioShock. They sound like excellent games, I might have to go back and play them before BioShock.
On to the technical side of the design. What software did you use?
I used Macromedia Freehand MX for the vector work, and Photoshop CS for the Raster side of things.
Can you describe your process? Feel free to be as detailed as you'd like, the Joystiq HQ and many of our readers are Photoshop hobbyists (e.g. the Lost Planet Photochop contest)
Sure thing. First thing I did was recreate the BioShock logo in vector format using the logo from one of the wallpapers as a template. Then after researching art deco a little bit I began to build deco inspired patterns that I would use In my "shield" design that the logo would sit on. Then it was just a matter of combining all these elements together into one cohesive logo that would work well in black and white format. Then it was time for everyone's favorite: Photoshop.
I imported a high resolution black-and-white version of the logo into Photoshop and started working my magic. Without going into too much detail. I used a combination of the official BioShock wallpaper (after some rubberstamping to remove the logo) and a picture of water spots to create the background texture.
Then I painted in the rust, scratches, etc. I applied a lighting effect to the whole thing also to direct the eye towards the logo. I try to stay away from the more cheesy Photoshop effects (i.e. the lens flare). That was about it, I used the emboss feature to show a preview of how it might look in 3-D and that was it.
My plan was to combine traditional 3D effects with the actual embossing to make a really cool combination of real and fake. Hopefully it will come out as cool as it looks in my head.
I think it did. Do you think this contest will attract potential clients?
That would be awesome if it does, especially if I can do some more video game work. I would love nothing more than to get into designing more covers, game manuals, magazine advertisements, etc. Are you listening Irrational Games? You can count on me! Of course, to draw more clients I guess I'm gonna have to throw in my shameless plug for the interview: go to Crystal Clear Art for all your design needs. I'll be relaunching the site about the time BioShock comes out as well. I would love to combine two things I'm really passionate about and make a little money in the process.
Anything else you would like to add?
Without getting too cheesy ... I'm really honored to have been chosen for this. Thanks to the kind people at Irrational for throwing such a cool contest. Also, thanks to my fellow fans for not flaming me too much. And of course props to God for giving me some talent and to my wife, family, and friends for encouraging it. And oh yeah, thanks to Joystiq for making me feel special by interviewing me!
'Twas nothing, really. So when and where is the BioShock release party?
I know as much as anybody right now. I'd imagine the weekend before the August 21st release somewhere in Boston. Whenever it is I can't wait, Hopefully I'll be able to play the game a little early and give you guys some feedback on it.
Sounds great. Thanks for your time.
I've been in business for myself for about a year and a half. I'd have to say my biggest client is 2K Games now. *smiles* Actually I got a chance to work with a lot of really cool companies at my job before this. I've done some stuff for EA games, Chick-fil-A, YMCA, and a lot of Big Christian Bands.
What did you do for EA?
Nothing that anyone will ever see probably. I did a lot of their t-shirt designs that they used in-house. I did a pretty cool t-shirt for GoldenEye Rouge Agent that had Bond dead in the classic "down the barrel" view. [You can view this t-shirt on the Crystal Clear website by going to the Clients section and clicking on the first picture in the bottom-right "Client Logos" section. -- Ed.]
Awesome. Okay, now on to the BioShock cover art contest. How did you hear about it and why did you decide to get involved?
It all came about one night that I just couldn't sleep. It was like two in the morning and I got out of bed and went to the computer. I came across the contest on the Cult of Rapture site and figured I could either try to create something cool, or watch infomercials. I'm glad I choose the former.
I was really hesitant at first as I've entered a few movie poster contests and have never made it to the final round. It eats me up to see entries not as good make it, but thats what happens when guys in suits judge. I'm glad I got a panel of cool judges at Irrational that picked mine, Especially with a lot of other really cool entries.
How did you come up with the logo? What were you trying to convey thematically?
The first thing I did is what I do with all my jobs: research. I looked through BioShock's website trying to figure out what they were going for, then of course did some research on the art deco style used in the game. Then it was just a matter of figuring out something that (1) Could be possible to be embossed (i.e. something relatively simple) (2) Something that was marketable, and (3) Something that fit the themes of the game. Hence the art deco style combined with rusted metal, water spots, and they ever-popular rivets. I can't see rivets without thinking of underwater.
So you didn't know much about BioShock before this contest?
Oh no I did, I can't wait for this game. It looks to be one of the most original games ever made. And artistically it's just amazing. I just wanted to make sure I had a very firm hold on what they might be looking for. I can't wait to play this thing!
Were you a fan of the System Shock series?
Admittedly, I never played them. Here comes the bashing right? I only just heard about them when I began reading up on BioShock. They sound like excellent games, I might have to go back and play them before BioShock.
On to the technical side of the design. What software did you use?
I used Macromedia Freehand MX for the vector work, and Photoshop CS for the Raster side of things.
Can you describe your process? Feel free to be as detailed as you'd like, the Joystiq HQ and many of our readers are Photoshop hobbyists (e.g. the Lost Planet Photochop contest)
Sure thing. First thing I did was recreate the BioShock logo in vector format using the logo from one of the wallpapers as a template. Then after researching art deco a little bit I began to build deco inspired patterns that I would use In my "shield" design that the logo would sit on. Then it was just a matter of combining all these elements together into one cohesive logo that would work well in black and white format. Then it was time for everyone's favorite: Photoshop.
I imported a high resolution black-and-white version of the logo into Photoshop and started working my magic. Without going into too much detail. I used a combination of the official BioShock wallpaper (after some rubberstamping to remove the logo) and a picture of water spots to create the background texture.
Then I painted in the rust, scratches, etc. I applied a lighting effect to the whole thing also to direct the eye towards the logo. I try to stay away from the more cheesy Photoshop effects (i.e. the lens flare). That was about it, I used the emboss feature to show a preview of how it might look in 3-D and that was it.
My plan was to combine traditional 3D effects with the actual embossing to make a really cool combination of real and fake. Hopefully it will come out as cool as it looks in my head.
I think it did. Do you think this contest will attract potential clients?
That would be awesome if it does, especially if I can do some more video game work. I would love nothing more than to get into designing more covers, game manuals, magazine advertisements, etc. Are you listening Irrational Games? You can count on me! Of course, to draw more clients I guess I'm gonna have to throw in my shameless plug for the interview: go to Crystal Clear Art for all your design needs. I'll be relaunching the site about the time BioShock comes out as well. I would love to combine two things I'm really passionate about and make a little money in the process.
Anything else you would like to add?
Without getting too cheesy ... I'm really honored to have been chosen for this. Thanks to the kind people at Irrational for throwing such a cool contest. Also, thanks to my fellow fans for not flaming me too much. And of course props to God for giving me some talent and to my wife, family, and friends for encouraging it. And oh yeah, thanks to Joystiq for making me feel special by interviewing me!
'Twas nothing, really. So when and where is the BioShock release party?
I know as much as anybody right now. I'd imagine the weekend before the August 21st release somewhere in Boston. Whenever it is I can't wait, Hopefully I'll be able to play the game a little early and give you guys some feedback on it.
Sounds great. Thanks for your time.










Reader Comments (Page 1 of 1)
rDr4g0n @ May 22nd 2007 9:01AM
yay! as a graphic artist who is also hopping from print shop to print shop learning as much as i can, i am encouraged!
IslandLife @ May 22nd 2007 9:46AM
Yay! I'm a Graphic Designer too. I'm glad he gave thanks to God, as so many of us seem to forget where our talent came from.
ScreamingSkull @ May 22nd 2007 11:15AM
Very cool stuff, I think his site could use a touch of what he put into this design though. All those flash sites with an intro page and futuristic panels feel dated to me. Love the design for the cover!
Joel @ May 22nd 2007 12:25PM
This is still terrible. Sorry. It is hideous.
Adam Meyer @ May 22nd 2007 1:01PM
To rDr4g0n, keep it up man. Never stop learning!
To IslandLife, God is my homie. Wouldn't be anywhere without him.
To ScreamingSkull, touche` Thats exactly why I'm finishing up a complete redesign of my site. The new one is much better.
To Joel, thanks for the kind words, your a sweetheart.
Quakeulf @ May 22nd 2007 1:52PM
Adam, point of advice:
Drop the Flash-navigation on your site. Flash should be used for the site's content, not the actual site itself. It makes navigation a mess and you'll miss out on getting hits through search engines.
Sure Flash is "flashy", but your winning entry and your site does not have a single thing in common, as if your entry and site were made by two completely different people. Don't let a bad site ruin your potential for online fame, so drop Flash.
Jeff Bixler @ May 22nd 2007 2:17PM
Hey, this was my entry:
http://www.joystiq.com/photos/bioshock-le-cover-art-contest/247015/
I've gotta say--I love Adam's version, though. I'm definitely going to pick up a copy of the Collector's Edition.
Adam Meyer @ May 22nd 2007 2:50PM
Quakeulf, Believe me, I learned all this the hard way. I actually did not design my site. It was meant as a temporary site that I have never gotten around to changing. Now I actually have a new version done that has next to zero flash in it and is EXTREMELY search engine friendly. I've been planning to have it done by the end of the summer. But what can I say, wasn't expecting to win this thing and have a bunch of people see my old one :)
Arturo @ May 22nd 2007 3:11PM
Joel: id like to see u do something better. his cover is awesome.
and as for my input, im not a graphic designer, im in community college for web design w/ some hints of graphic design mixed in and i have half of a graphic design program fulfilled haha. but yeah i dont think flash is inherently bad for a site. flash is a great tool that can make really engaging impressions upon a user if used properly. just look at all the game/movie sites out there, etc. sure, it might not be the best thing for when u want to cut to the chase right away, but for presentation purposes, it can work wonders. just my 2 cents.
Quakeulf @ May 22nd 2007 4:01PM
Adam:
Thank you for your reply in defence of my arguement. I am personally not fond of my site either, and there is room for improvement there too. Anyhow this is not about me. You have won a fukken contest here, and for a game which is personally the most anticipated FPS-game for me this year. So you could well be on to something big, now.
Quicken up and make something new for your site, it might just land you some good deals or a great job somewhere.
trent @ May 22nd 2007 4:08PM
i agree flash is the devil. it should be used for content and banners only.
also, christianity is usually under fire on gaming sites, so its cool to see that not ALL christians are complete pyschotic retards.
Arturo @ May 22nd 2007 4:23PM
flash is def. not the devil and can be used for full sites if done properly.
Bobby S. @ May 22nd 2007 4:30PM
I really liked the design, it's rad...
Except that text at the bottom reaaaaallllly irks me. Can you PLEASE center it and move it up some?? It looks silly way down at the bottom, almost as an afterthought.
But still, excellent work! :)
Adam Meyer @ May 22nd 2007 5:57PM
Rest easy Boby, that Cult of rapture text is a watermark added by Irrational. it is not going to be on the final game. See the gallery in the middle of the interview for the unedited image.
Jim Sanchez @ May 23rd 2007 4:31PM
I'm pretty sure the design was supposed to be in vector format when submitted... I wonder whether or not you would've won if your rasterized version wasn't all over the place during the judging. Granted, you did a great job in your way, but I think it's unfair on the judges' and 2K's part for asking for one thing (i.e. no logo, and must be vector) and giving first place to something completely different from what they asked for. I also thought there were many more creative and amazing works that didn't use the logo, or Big Daddy, or a little sister that didn't make it, and that's the real disappointment. So much for giving the awards to works that are original/creative as they said they would. I guess this is why art is going nowhere in America and our schools. All we have to do to make it is vectorize someone else's ideas or logos and dazzle them up.
-Fare well.
Adam Meyer @ May 23rd 2007 10:52PM
Well Jim you are certainly entitled to your opinions. Having said that I'm gonna have to defend myself here. Firstly, my final art was designed and submitted in vector format. But they only said to do the embossed design in vector, they said nothing about the rest of the box. So I used photoshop to give character and detail to it that would not have otherwise been possible by using just vector art. Also keep in mind that the contest was judged on 2 categories..... creative/skill and marketablility. I will admit that my logo isn't the most elaborate. But when designing something that needs to be embossed it needs to be simple. And to not incorporate the game logo seems silly as the first step in marketing is to brand yourself. So yes, I "vectorized" the logo but also added my own unique work to the logo to give the "regular" logo a "special" feel which I think works with the fact that it is the special edition. I could have gone more creative and artistic (believe me I would have had I been allowed multiple entries) but then I would have been ignoring 50% of what they wanted. Marketability. In design and especially marketing its not always about showing off, but doing something professional that sells itself and works with the rest of the package. I tried to do that and still make it as artistic and creative as possible while working within the constraints of being marketable. You may not feel that I did that but thats why we live in america. Everybody is entitled to there opinions.
Arturo @ May 24th 2007 5:33PM
"I guess this is why art is going nowhere in America and our schools"
that's pretty presumptuous of you...
Also, I would hope that the cover for a game would have the assets that indicate its title...that's kind of a no brainer...